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Print Catalogues in the Digital World

Every business needs a user friendly and responsive website. Yet, many consumers still find it difficult to find the information they’re looking for on a product site.

Print Catalogues in the Digital World
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Direct Mail in the Age of Ad Fraud and Fake News

With an increase in the number of phishing attacks, spam, fake ads, troll farms, bots, and other variations of ad fraud, advertisers, agencies, and publishers continue to suffer losses.

Direct Mail in the Age of Ad Fraud and Fake News
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Millennials and Direct Mail: Does it Work?

Millennials are digital natives; attached to their mobile phones and only swayed through social media ads. Marketers who hold these assumptions are missing out on an incredible opportunity to reach this market via direct mail advertising.

Millennials and Direct Mail: Does it Work?
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How Direct Mailing And Digital Marketing Can Work Together

At one point, marketers may have considered digital marketing as a unique strategy whose execution was completely separate from traditional direct mail advertising. But with a shifting media landscape, it is becoming increasingly apparent that marketers need to adapt their marketing mix and strategies for maximum impact.

How Direct Mailing And Digital Marketing Can Work Together
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The Importance Of Personalization In Direct Mail Advertising

Personalization is not a new concept in marketing. From receiving and greeting customers at your storefront to including the recipient’s name in your email newsletter salutation, personalization creates a sense of familiarity between the seller and buyer, improves customer experience, and strengthens the brand/consumer relationship.

The Importance Of Personalization In Direct Mail Advertising
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