| Machineable | Postal Indicia | Postage Meter | Phantom Price | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Standard | up to 50 g | $0.538 | $0.53 | $0.53 | |||||||||||||||
| Oversize | up to 50 g | n/a | $0.81 | n/a | |||||||||||||||
| up to 500 g | $0.811 + $0.0037 per g over 50 g | n/a | $0.81 |
| Special Handling | Postal Indicia | Postage Meter | Phantom Price | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Standard | up to 50 g | $0.627 | $0.62 | $0.36 | |||||||||||||||
| over 50 g up to 100 g | $0.670 | $0.67 | |||||||||||||||||
| Oversize | up to 50 g | n/a | $0.78 | n/a | |||||||||||||||
| over 50 g up to 500 g | n/a | $3.05 | |||||||||||||||||
| up to 500 g | $0.780 + $0.0037 per g over 50 g | n/a | $0.36 | ||||||||||||||||
| over 500 g up to 1.36 kg | $3.05 + $0.0043 per g over 500 g | n/a | |||||||||||||||||
| Dimensional | up to 500 g | $1.73 + $0.0021 per g over 50 g | n/a | $0.75 | |||||||||||||||
| over 500 g up to 1.36 kg | $3.33 + $0.0043 per g over 500 g | n/a |
| Standard | up to 50 g | $0.517 | |||||
| Phantom Price | up to 50 g | $0.510 | |||||
| Return to Sender | Standard or Oversize | Included when selected at the time the Order is created and item bears the Return Postage Guaranteed (RPG) postal Indicia | |||||
| Length (min-max) | Width (min-max) | Thickness (min-max) | Weight | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Standard | 100 mm to 245 mm | 70 mm to 156 mm | 0.18 m to 5 mm | up to 100 g | |||||
| Oversize (flexible) | 100 mm to 380 mm | 70 mm to 380 mm | 0.18 mm to 35 mm | up to 1.36 kg | |||||
| Oversize (rigid) | 100 mm to 380 mm | 70 mm to 130 mm | 0.18 mm to 35 mm | up to 1.36 kg | |||||
| Dimensional | 100 mm to 380 mm | 70 mm to 130 mm | 35 mm to 60 mm | up to 1.36 kg |
| Length (min-max) | Width (min-max) | Thickness (min-max) | Aspect Ratio (L / W) | Weight | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Standard | 140 mm to 245 mm | 90 mm to 156 mm | 0.18 mm to 5 mm | 1.3:1 to 2.6:1 | 2 g to 50 g | ||||||
| Oversize | 140 mm to 380 mm | 90 mm to 270 mm | 0.5 mm to 20 mm | 10 g to 500 g |
| Square envelopes |
| 2 g to 50 g | |||||||||
As a one-to-one direct mail solution, Personalized Mail (formerly known as Addressed Admail) is addressed to an individual. Personalization elicits a sense of urgency, closeness and trust, which optimizes visual interest and open rates. With a minimum quantity of 100 pieces for Machineable Mail and 1,000 pieces for Special Handling mail projects, Personalized Mail (formerly known as Addressed Admail) is ideal for tailored messaging and call-to-actions in various forms:
Comprising a variety of direct mail products and sizes (envelopes, boxes, polybags, selfmailers, etc.), Personalized Mail (formerly known as Addressed Admail) generally refers to promotional mail with a sales oriented call-to-action. This mailing stream is different from Canada Post’s Lettermail category for informational mail. If you are unsure whether your mail piece qualifies as “promotional”, Troi’s team can help expedite a verdict from Canada Post. The bulk discounts that Personalized Mail (formerly known as Addressed Admail) offers is a cost-efficient alternative to Lettermail, as shown by the postage rates below.
Troi Mailing Services can help tidy and process your mailing list to postal requirements, or help you rent or purchase data from certified list providers. Both consumer and business list rentals are available through Canada Post’s Data Targeting Team.
Learn more about Personalized Mail (formerly known as Addressed Admail) here and call us at 866-876-4624 to get started on your personalized direct mail campaign. Here are Canada Post’s current Personalized Mail (formerly known as Addressed Admail) postage rates:
Canada Post Personalized Mail (formerly known as Addressed Admail) postage rates above are effective as of January 10, 2022.
Notes:
Posted by Seamus Barton on 22 April 2024
There is a time and place for email marketing. However, it’s a mistake to rely solely on email marketing for customer acquisition, customer retention, or the promotion of your products and services. In order to do these things effectively, you need to be running direct mail campaigns as well...Read More
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