Are you looking for a piece to showcase your business in a fun yet professional way? Brochures and posters are staples when it comes to representing and promoting your business. They are professional pieces that incorporate both creativity and clarity into your marketing efforts, as they command attention and strive for the ease of understanding your products.
Interaction is a major appeal of brochures, typically influenced by standard and unique folds. Some brochures may be one page half folded, while others have multiple panels, pages, or die cuts. Posters call for interaction differently, as they are often designed with strategic visuals that capture the viewer’s interest or excitement. Posters usually have larger dimensions as well, which heavily contributes to their visual impact and potential to draw gazes.
Brochures and posters also provide an opportunity to develop partnerships. You can join forces with another business in order to tap into larger audiences. Adding another business to your piece enables you to co-op resources, and funds ideally.
Both brochures and posters are successful vehicles for sharing new promotions, offers, and incentives. They come in a wide array of sizes, and with a flexible lot of features. Commercial printing offers a selection of stocks and thicknesses including text and card stocks in gloss, matte, silk, and more. Please call our Toronto mailing house in Scarborough to review your commercial printing goals with our direct mail experts!
Posted by Seamus Barton on 14 October 2021
If you’ve ever been part of the production for a catalogue, you understand how much work actually goes into designing, writing, printing, and distributing them to your clients. Your catalogue campaign needs to follow the same steps you would take with developing a great direct mail campaign...Read More
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