Magazines and catalogues are impactful for a number of reasons. Large format direct mail often gets noticed and engaged with immediately, which is a key success factor for direct mailing and marketing in general. Since physicality is a core competency of direct mail advertising, bulkier pieces like magazines and catalogues naturally entice the recipient to spend more time with them. Each moment spent with your products is an important opportunity for your business.
Direct mail results depend on your ability to create memorable pieces, so sending larger pieces optimizes the potential for brand recall. Magazines and catalogues stand out, not just against other marketing channels, but even within the mailbox where competitors’ direct mail pieces are also vying for your customer.
To put it simply, magazines and catalogues are positive attention hogs. They’re bigger and better with more stuff to look at. Think of the last time you were welcomed home with a shiny new magazine. Did you flip through?
Here are a few popular ways to package your heavier direct mailers for safe travels in the postal stream:
Envelope: Inserted into a 9 x 12 envelope, 10 x 13 envelope, or even a branded custom envelope
Polybag: Sealed by clear polywrapping along with a branded address sheet
Selfmailer: Address is inkjet directly onto the cover, or an address label is affixed
Postage rates vary based on weight. Please call Troi Mailing Services at 1-866-486-9350 in order to leverage the lowest possible rates for your magazines, catalogues and newsletters. From saddle stitched self-covers to perfect bound books, Troi is dedicated to all of your printing, fulfillment and direct marketing goals.
You all did a great job working with me on the project. Now that the sale is being opened up to the public we are shifting dollars into TV and digital. Glad to know I have a reliable, fast, competent and creative private mail team to call on when work arises for Tiger in Toronto.
When I was searching for a company to handle my mailers, Troi was the first company that came up. I contacted them and I’m glad that I did! I have worked with the Troi Mailing & Timeline Printing team (Peter and Ken) for a couple of years now.
You and your team made it very easy for us and the reason that we kept coming back is because of the service, speed of delivery and the fact that you answer the phone!! Believe me it makes the biggest difference to be able to call and get a quick response.
Posted by Seamus Barton on 4 September 2019
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