Magazines and catalogues are impactful for a number of reasons. Large format direct mail often gets noticed and engaged with immediately, which is a key success factor for direct mailing and marketing in general. Since physicality is a core competency of direct mail advertising, bulkier pieces like magazines and catalogues naturally entice the recipient to spend more time with them. Each moment spent with your products is an important opportunity for your business.
Direct mail results depend on your ability to create memorable pieces, so sending larger pieces optimizes the potential for brand recall. Magazines and catalogues stand out, not just against other marketing channels, but even within the mailbox where competitors’ direct mail pieces are also vying for your customer.
To put it simply, magazines and catalogues are positive attention hogs. They’re bigger and better with more stuff to look at. Think of the last time you were welcomed home with a shiny new magazine. Did you flip through?
Here are a few popular ways to package your heavier direct mailers for safe travels in the postal stream:
Envelope: Inserted into a 9 x 12 envelope, 10 x 13 envelope, or even a branded custom envelope
Polybag: Sealed by clear polywrapping along with a branded address sheet
Selfmailer: Address is inkjet directly onto the cover, or an address label is affixed
Postage rates vary based on weight. Please call Troi Mailing Services at 1-866-486-9350 in order to leverage the lowest possible rates for your magazines, catalogues and newsletters. From saddle stitched self-covers to perfect bound books, Troi is dedicated to all of your printing, fulfillment and direct marketing goals.
Posted by Seamus Barton on 13 May 2019
Almost anyone can throw together a flyer and mail it out to thousands of people across the city. A successful direct mail campaign, however, requires a bit more planning and expertise. Since digital advertising took off, marketing professionals viewed direct mail as an outdated strategy...Read More
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