Troi Mailing Services has been providing catalogue and magazine printing services for magazines and catalogues throughout North America since 1991. We are a locally owned and operated business in Toronto that has continued to grow through superior customer service and an ability to remain one step ahead of print and distribution technology.
As a result, you can depend on us to produce vibrant colour and clear, high-quality magazines and catalogues that are engaging and impactful. Our team is here to offer advice and help you find cost savings opportunities that never sacrifice quality over budget.
Our expertise is second to none, with the convenience of a one-stop shop that manages the printing and distribution of your magazines and catalogues. We save you time and money by providing everything you need under one roof.
You can depend on us for the flawless execution of your magazine and catalogue printing projects. Our team oversees every step with consistent quality controls in place, whether we are reviewing your files at set-up, making random colour checks, or confirming accuracy during the distribution process.
As your one-stop shop, we can help improve your direct mail process for both magazines and catalogues. As a result, you can discover a whole new revenue-generating opportunity with our direct mail services or enjoy cost savings through improved efficiencies.
Our team can assist with the following magazine and catalogue direct mail services:
Our team ensures your magazines and catalogues arrive at your customers’ doors, reducing undelivered mail pieces that negatively impact your bottom line. In addition, we can manage mailing lists for just a few hundred or upwards of 1,000,000. In other words, no job is too big or too small!
People are in love with information, which means magazines are still alive and kicking. We’re here to help share your expertise with beautifully designed, high-quality magazines covering every imaginable topic, including:
The two most common methods of magazine printing are:
8.5 x 11 inches and 5.5 x 8.5 inches are the most affordable magazine sizes. There are also larger format magazines (think Life) and smaller digest sizes (Like Readers’ Digest) to help you stand out. However, the most common standard magazine sizes include DIN A4 (8.27 x 11.69) and DIN A5 (5.82 x 8.26).
Coated papers are the traditional paper used for magazines to get that glossy appearance. The most common coating is “china clay,” which helps reduce ink absorbency. Printers typically offer the following paper options:
Magazine binding refers to the way the pages are held together. We offer the following binding options:
Saddle Stitch Binding
This is the most common binding that nests magazine page spreads, folds them, and attaches the pages with staples.
Page counts are limited to multiples of four (2 fronts and two backs) and tend to max out at about 64 pages.
Perfect binding uses flexible thermal glue at the magazine spine. This method is more common for books and is suitable for maximizing magazine pages.
It is also less noticeable than staples used in the saddle stitch, so it is also a good choice for higher-end magazines.
This is often the preferred method for business documents, using holes and screws to connect covering boards to the pages. It is suited to specialty, one-of-a-kind magazines like handouts at a conference.
Magazine printing costs are based on the type of paper, number of pages, coatings, binding and print magazine distribution method. To give you an idea of pricing ranges, 1,000 magazines can cost $1,000.00 or $5,000.00 depending on unique specs like dimensions, paper stock, finishings, and page count.
Catalogues offer the ideal format to engage customers and help sell products and events. We print a wide variety of catalogues, including:
Our catalogue printing service helps promote your offering with exceptional images and engaging content wrapped up in an easy-to-read format customers can refer to again and again.
Catalogue printing costs vary significantly from project to project. We can provide a quote based on the project’s specifics, including the type of paper, dimensions, number of pages, coatings, binding, packaging, and print catalogue distribution method.
Our magazine and catalogue distribution services simplify getting your print product in front of the ideal reader or customer. We print and send your magazines/catalogues directly to your target, whether it is based on your mailing list of subscribers or a rented address list.
A good direct mail distribution strategy begins with an intimate understanding of your ideal target and the best places to reach them. In addition, your strategy should consider the following:
Building your subscriber/contact list helps you reach a broader audience. You can focus on marketing to attract more subscribers using various channels where your target is most likely to be found, whether it is transit ads, social media, pay-per-click ads, other publications, etc.
Although magazines can simply be labelled and mailed, you can also introduce packaging options such as a protective poly bag or envelope. Packaging allows you to insert other printed items on advertisers’ behalf or encourage subscription renewals. You can charge for partners to contribute relevant offers to help cover the costs.
Choosing eco-friendly printing methods and poly bags helps increase your social responsibility to improve brand optics.
Data-driven decisions are a must. Data helps you better understand your audience to improve your distribution strategy continuously. Data also helps you identify the proper channels for your distribution.
Bagging partners your publication with other publications that appeal to your audience. It adds value, whether it is another magazine, product catalogue, leaflets, etc.
Offer snippets of free articles on a website, with the option to subscribe to your print version to increase subscribers.
We love hearing from you, so we make it easy to reach out when you need us:
16-445 Midwest Road
Toronto ON M1P 4Y9
Canada
Local Phone: 416-757-5598
Toll-Free: 1-866-486-0423
Fax: 416-757-4232
Monday – Friday: 8 am to 5:30 pm
Saturday – Sunday: Closed
Complete our contact form to request information or to set up an appointment.
Posted by Seamus Barton on 25 September 2023
As a business owner, you always have to be mindful of the bottom line. You understand that marketing is crucial to your success, yet it often requires a significant investment. Direct mail marketing, however, is attractive because it is both impactful and cost-effective...Read More
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