Successful direct and print marketing materials begin by choosing the right media to get your message to your customers. At Troi Mailing Services, we understand that the right marketing tools include access to the targeting methods that allow you to reach the right audience.
Your campaigns, therefore, require the right mailing method and campaign mailing fulfilment process. Your choice of mailing method also impacts costs. We can help not only create, print, and prep your mailers for delivery, but also ensure you choose cost-effective methods and deliver them to the audience that will see the best possible returns on your investment.
We work with Canada Post to ensure your mail campaigns arrive at their intended destination whether you are working on smaller batch direct marketing campaigns, massive mailouts, or large magazines and catalogues such as Publications Mail. We understand every cent counts when it comes to your marketing budget and will work with you to find the right quantities with the best price breaks for your mailers.
We provide the best postage rates and competitive prices for all types of mailing services whether you are mailing flyers in your own backyard, have a nationwide campaign, or want to target specific areas by postal code. Each category has its own pricing as well as its own size specifications and quantity requirements.
At Troi Mailing Services we have spent the past three decades perfecting our business mail services. We have helped our clients grow their businesses with cost-effective solutions to reach their customers and business targets. We can walk you through the process and explain the pros and cons of each mailing method so you always make the right decisions for your needs. Our mailing services include the following:
Let Troi assist with your next mailer campaign or project from start to finish.
Neighbourhood Mail is the most affordable choice when your campaigns do not require personalized addresses. Formerly known as Unaddressed Admail, this is the ideal choice for coupons, postcards, brochures, menus, flyers, catalogues, sample mailings, co-op mailings, and more. You can still customize your target audience based on the right demographics to see the best results including:
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Postal Code Targeting rates are the middle of the road between Neighbourhood Mail and Personalized Mail. This is the route to go if you want to reach new prospects in a specific area based on demographics like Neighbourhood Mail, or industry type and other business characteristics for B2B. However, more importantly, it also allows you to reach people based on who shops, their frequency, and the specific departments and their preferred product categories for a more segmented audience suited to your business.
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This is the ideal choice for campaigns with a wide variety of direct mail products and sizes available, including envelopes, boxes, polybags, selfmailers, and more. Personalized Mail is for those sales-oriented call-to-action mailers ideal for:
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Lettermail shares information without a driving focus on calls to action so it can contain both informational or promotional content. This is the best choice for time-sensitive direct mail marketing campaigns under 100 pieces required for bulk Personalized Mail as it adheres to the same standards as “First Class” postage. Therefore it is also more expensive with benefits such as quick delivery and return to sender for undeliverables.
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Letter-post services are for campaigns and mailers going to the United States and International destinations ideal for business mailers such as:
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Business Reply Mail allows you to improve your direct mail response rates by covering the costs of customer responses. Your reply card or form is sent as part of your mail package and works especially well for non-profit mailers for easy response with donations. It is also trackable so you can understand your results and apply your findings to future mailers to improve response.
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This mail is mainly used for non-promotional mailers that are heavier in weight. To take advantage of the special rates, they must have a maximum ratio of 70% advertisements to 30% editorial/news content. The publications are required to go out at least twice a year, within Canada only, and no more than 50% of the editions can be issued within a 12-month timeframe.
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Canada Post must deliver every mailable item that contains a readable valid address and that does not put the letter carrier at risk. To reduce undeliverables, Troi Mailing Services’ data processing team identifies invalid addresses using several processes and updates addresses whenever possible.
It depends on the service based on the following minimums:
Canada Post has Return Postage Guaranteed (RPG) for Personalized Mail at no additional cost. However, you must include this option as part of your service so the stamp can be applied. Just ask our team for more information.
Once received by Canada Post delivery takes place as follows:
Posted by Seamus Barton on 22 April 2024
There is a time and place for email marketing. However, it’s a mistake to rely solely on email marketing for customer acquisition, customer retention, or the promotion of your products and services. In order to do these things effectively, you need to be running direct mail campaigns as well...Read More
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