Flyers are versatile direct mail pieces that communicate a number of valuable messages. Whether you’re looking to advertise a service or promote an event, flyer distribution is a reliable solution for getting your brand into mailboxes.
To stand out at first glance, consider using a larger format with unique folds or panels. Thicker text and card stocks can be paired with eye-catching finishes like gloss, matte, satin, soft touch, UV, and more.
Attention grabbing artwork is crucial for making your flyer pop. While direct mail marketing is an effective way to optimize and maximize your reach, there will be other competitors vying for your spot. You want to combine colours that suit the style of your message with legible, eloquent fonts. Spacing and content discipline is also important. You do not want to overwhelm the recipient with overabundant or confusing text and images. As much as a flyer mailing’s success depends on being distinctly visible, direct mail succeeds when it is also accessible.
An accessible layout and overall message is one that is easily comprehended. Flyers that advertise a straightforward promotion or a strong call to action generally achieve optimal results. Consider incorporating a coupon, contest, promo code, or emphasized time sensitivity. You want to want to greet your audience with an attractive flyer that is relevant, kept, and useable. Please call our Toronto mailing house in Scarborough to review your commercial printing goals with our direct mail experts!
Posted by Seamus Barton on 22 March 2023
Looking for a budget-friendly way to boost sales? Flyers are a versatile, affordable, and effective way to market your small business. Even in today's digital world, flyer marketing is a powerful tool to get customers through your doors. Yet, only if it is used effectively...Read More
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