Flyers are versatile direct mail pieces that communicate a number of valuable messages. Whether you’re looking to advertise a service or promote an event, flyer distribution is a reliable solution for getting your brand into mailboxes.
To stand out at first glance, consider using a larger format with unique folds or panels. Thicker text and card stocks can be paired with eye-catching finishes like gloss, matte, satin, soft touch, UV, and more.
Attention grabbing artwork is crucial for making your flyer pop. While direct mail marketing is an effective way to optimize and maximize your reach, there will be other competitors vying for your spot. You want to combine colours that suit the style of your message with legible, eloquent fonts. Spacing and content discipline is also important. You do not want to overwhelm the recipient with overabundant or confusing text and images. As much as a flyer mailing’s success depends on being distinctly visible, direct mail succeeds when it is also accessible.
An accessible layout and overall message is one that is easily comprehended. Flyers that advertise a straightforward promotion or a strong call to action generally achieve optimal results. Consider incorporating a coupon, contest, promo code, or emphasized time sensitivity. You want to want to greet your audience with an attractive flyer that is relevant, kept, and useable. Please call our Toronto mailing house in Scarborough to review your commercial printing goals with our direct mail experts!
You all did a great job working with me on the project. Now that the sale is being opened up to the public we are shifting dollars into TV and digital. Glad to know I have a reliable, fast, competent and creative private mail team to call on when work arises for Tiger in Toronto.
When I was searching for a company to handle my mailers, Troi was the first company that came up. I contacted them and I’m glad that I did! I have worked with the Troi Mailing & Timeline Printing team (Peter and Ken) for a couple of years now.
You and your team made it very easy for us and the reason that we kept coming back is because of the service, speed of delivery and the fact that you answer the phone!! Believe me it makes the biggest difference to be able to call and get a quick response.
Posted by Seamus Barton on 16 November 2020
If you’ve invested your time and money into a direct mail project, it’s no surprise that you want to see the fruits of your labour and quantify it however possible. That is where the concept of ‘Return on Investment’ — or ‘ROI’ — comes into play. ROI is a measure of performance...Read MoreView All