It can be easy to lose sight of some of the tried and true marketing methods still available. As growing technology continues to change the way businesses approach their marketing strategies, it’s important to look beyond the expected digital marketing methods. By taking a broader approach to your marketing strategy you can expand your reach and get the best ROI.
One marketing method that will never go out of style is postcards. Postcard marketing is traditional in theory but when combined with customized options, it remains relevant even in the modern world.
Many marketers are so focused on digital marketing trends they fail to research success rates of other methods. Postcard marketing, for example, has the highest response rate of 4.4% compared to digital marketing at just 0.12%. Plus, 57% of marketers who use postcards think they are the most reliable method.
From a consumer standpoint, more than 60% of people are inspired to visit a website after receiving a postcard and also claim to have 70% greater brand recall from direct mail than digital marketing. In fact, even something as old school as print advertising classifieds remain one of the top sources generating sales and marketing leads at 8%.
Considering that 4 out of 5 business owners say that postcards can help them stand out from the competition, you could be missing an opportunity to reach your audience in a more traditional way.
Postcards play a major role in helping you meet your sales goals including:
All of these tactics are highly effective when paired with the right objectives.
If you aren’t convinced postcards remain a viable option in the age of digital marketing, here are some further thoughts to consider:
If postcards are starting to sound a lot more interesting, you can easily run a successful postcard marketing campaign following these five steps:
As mentioned, postcards are the easiest marketing tactic to measure success. You have many different options including:
Although you might think the digital age means postcard marketing isn’t as effective or is simply dead, they are still one of the best methods to market your business. As the world continues to move towards digital, you can set yourself apart from the competition by using postcards in a more personalized way.
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Posted by Seamus Barton on 11 January 2022
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