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Flyer Advertising: How to Track Your Return on Investment (ROI)

If you’ve invested your time and money into a direct mail project, it’s no surprise that you want to see the fruits of your labour and quantify it however possible. That is where the concept of ‘Return on Investment’ — or ‘ROI’ — comes into play.  ROI is a measure of performance. It evaluates the efficiency of an investment.

Flyer advertising: How to track your return on investment (ROI)
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10 Most Effective Places to Distribute Flyers

Location is considered one of the most critical aspects of the real estate market, and it also plays a significant role in the world of advertising and marketing.  If you’ve got a new business starting up or a big event on the horizon, one of the most effective ways to spread the word is by putting up or distributing flyers in your local area.

10 most effective places to distribute flyers
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4 Reasons Personalization Matters in Direct Mail Marketing

Have you ever received a gift with your name beautifully engraved on the item? Did the value of the gift increase because of the level of personalization?  If you answered ‘yes’ to either of these questions, you are similar to many individuals out there who understand and value the importance of personalization.

4 reasons personalization matters in direct mail marketing
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Direct Mail Campaign: 6 Reasons to Include Coupons

Direct mail campaigns are an effective method of advertising that has passed the test of time. In our digital era, receiving mail in the mailbox instead of your inbox can be both exciting and refreshing.  Direct mailing campaigns help you to advertise directly to potential customers, as well as remind existing customers of what you have to offer.

Direct mail campaign: 6 reasons to include coupons
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What Are the Best Dimensions to Use for Flyers?

Flyers and brochures serve different purposes, and there are several design configurations available. The size of your flyer, as well as the stock used, can vary depending on your marketing needs and goals.

What are the best dimensions to use for flyers?
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