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Direct Mail Customization Tips

Direct mail is far from dead, despite what you might have heard. And while the internet age has brought many innovations in the marketing industry, there are still some very viable marketing strategies that can get you results in a more traditional way, including direct mail campaigns.

Direct mail customization tips
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Marketing Strategy Myths Debunked

Marketing is an industry that is always changing and expanding. We often see “new” marketing campaigns and discoveries that can feel like old news within the same 24-hour cycle.

Marketing strategy myths debunked
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4 Tips for Effectively Sending Catalogues by Mail

If you’ve ever been part of the production for a catalogue, you understand how much work actually goes into designing, writing, printing, and distributing them to your clients. Your catalogue campaign needs to follow the same steps you would take with developing a great direct mail campaign.

Tips to send catalogues by mail
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How to Target Different Generations With Direct Mail

Marketers are faced with a unique challenge in 2021. That is, how to create direct mailing campaigns that can address the specific needs of multiple generations. What separates the generations from one another, and should you focus on only one or a couple generations? What types of mail can attract and engage each of these generations?

How to target different generations with direct mail
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The 5 Top Print Folding Techniques

There are many different factors and characteristics that go into direct mail, but did you know that you can also customize your mailer’s folding style? There’s a wide range of print folding techniques to choose from that allow you to create a different and unique experience every time you mail something new to your clients.

The 5 best print folding techniques
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