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How to Create an Effective Direct Mail Sales Piece

Almost anyone can throw together a flyer and mail it out to thousands of people across the city. A successful direct mail campaign, however, requires a bit more planning and expertise. Since digital advertising took off, marketing professionals viewed direct mail as an outdated strategy.

How to Create an Effective Direct Mail Sales Piece
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2019 Trends in Direct Mailing

Direct mail has proven to be hugely successful in growing Canadian businesses. From rewarding loyal customers to attracting new clientele, tangible direct marketing materials are a welcome departure from our digitally-saturated environment.

2019 Trends in Direct Mailing
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What is Smartmail Marketing?

With today’s seemingly endless bombardment of advertising, businesses must work more intelligently to capture the attention of consumers. There was a time when using just one medium, either direct or digital, was enough to persuade an audience.

What is Smartmail Marketing?
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5 Interesting Facts About Direct Mailing

Despite today’s heavy reliance on digital platforms, hard-copy marketing materials are also essential for a successful campaign. Many people assume there’s a constant war between online communications and direct mail. But the truth is, marketing initiatives are most effective when digital and direct strategies are used simultaneously.

5 Interesting Facts About Direct Mailing
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Can Variable Imaging Increase Sales?

If you own a business, one of the most effective ways to generate new leads is through a direct mail campaign. The recipients, however, will be much more likely to respond if the marketing material is addressed to them personally or tailored to their specific needs.

Can Variable Imaging Increase Sales?
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