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Postcard Design Process for a Successful Marketing Campaign

In today’s world of emails, digital flyers and online promo codes, it can be difficult for companies to establish meaningful connections with their customers. Direct mail marketing allows people to physically receive a token message from your company.

 Postcard Design Process for a Successful Marketing Campaign
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How to Choose a Postcard Printing Service

Whether investing money in a mailing campaign or reaching out to family and friends, your postcards should reflect your sentiments with high quality printing that makes a lasting impression. Postcards continue to be in favour despite today’s digital innovations. People are more trusting of something they receive in the mail.

How to Choose a Postcard Printing Service
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Latest Trends in Postcard Printing Services

Over the past several years, printers have noticed a change in the mix of direct mail produced with an increase in postcards and letters, and a decline in coupons and brochures. Postcard printing services agree that there is increased interest in colour and inkjet printing, as well as full personalization with text and graphics.

Latest Trends in Postcard Printing Services
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New Marketing Strategies With Printed Postcards

Some people believe that, with the advent of digital marketing, print advertising is on the verge of extinction. However, in reality, postcard printing services are not going anywhere anytime soon. In fact, one of the only ways to expose people to local advertising without breaching their privacy is via physical mail.

New Marketing Strategies With Printed Postcards
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5 Common Postcard Marketing Mistakes

Postcards are a great way to attract new business, inform your target market of new offers or to retain customer loyalty. This form of direct mailing is cost-effective and doesn’t look like a traditional ad. Done correctly, a postcard marketing campaign can be personalized and effectively communicate a point to the reader.

5 Common Postcard Marketing Mistakes
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