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Your Guide to Postcard Copywriting

Postcards are one of the most popular and most effective pieces of direct mail you can use in your advertising campaign. They are also one of the most cost-effective pieces of direct mail since sending a postcard can often be much cheaper than sending a letter in an envelope.

Copywriting for Postcards: A Step-by-Step Guide
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Debunking the Most Common Postcard Marketing Myths

Any solution that has been around for a while, like printing and direct mail, is bound to have a few rumours associated with it. Certain myths and rumours are eventually accepted as truths, which often spread much further than facts. Today, we are going to debunk a few postcard marketing myths that can hold your Smartmail Marketing efforts back.

Debunking the Most Common Postcard Marketing Myths
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4 Best Practices for Marketing Your Business With Postcards

Direct mail remains one of the best ways businesses in Toronto can reach their audiences. This is because direct mail is one of the oldest, tried and true marketing strategies out there. After all, everyone likes getting mail that’s personalized, gives value and is aesthetically pleasing!

4 best practices for marketing your business with postcards
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5 Ways to Make Your Next Postcard Stand Out

Sending postcards to advertise your business in 2021 is an effective strategy to get more eyes on your product or service. This kind of advertising is known as direct mail marketing, and it has worked for centuries. The earliest recorded direct mail advertisement was back in 1000 B.C.! Today, the direct mail industry is worth 44.

How to make your next postcard stand out in 2021
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8 Important Things to Know Before Printing a Postcard

Ready. Set. Print! You’re ready to buckle down, design your postcard and send it off to the printers, but before you go ahead and print your postcards, there are a few things you need to consider before that can take place. Postcard advertising campaigns are proven to be very effective ways of marketing your brand.

Postcard printing tips
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