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Why Direct Mail Is Making a Comeback in 2022

While it can seem a lot easier to advertise and reach your target audience with social media, life is almost fully online anyway. It is the direct, physical moments that are making a difference in today's world. We are so over-saturated with digital marketing, ads, and content that we switch off.

Why direct mail is making a comeback in 2022
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8 Ways Direct Mail Advertising Can Help Your Bottom Line

Direct mail is a highly effective advertising tool that has proven to be one of the most profitable, cost-effective marketing channels available. Troi Mailing Services is privileged to help many companies, big and small, with all of their direct mailing needs.

8 ways direct mail advertising can help your bottom line
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The Importance of Font: 6 Tips for Designing Direct Mail Postcards

Typography is an incredibly important part of creating an effective direct mail marketing campaign design. Whether your company is designing a customized letter, brochure, postcard, catalog, or magazine, you’ll want to take into consideration the fonts you use.

The importance of font: 6 tips for designing direct mail postcards
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How to Use Direct Mail at Each Stage of the Customer Journey

Especially in this digital age, many companies utilize direct mail as a key part of their marketing strategy. According to the Association of National Advertisers, the consumer response rate from direct mail is nine times greater than that of email, thus solidifying direct mail’s significance in a company’s marketing mix.

How to use direct mail at each stage of the customer journey
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How to Combine Direct Mail and Social Media Marketing

Social media is a huge presence in the lives of consumers around the world, but direct mail services play a major role in engagement and ROI. Combine the two, and you’ve got yourself a winning marketing campaign.

How to combine direct mail and social media marketing
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