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How Does Data-Driven Direct Mail Work?

The success of your direct mail campaign depends on the quality of your data and how well it is utilized. Consequently, every aspect of your campaign should be driven by data. This includes your mailing lists, audience segmentation, how you personalize your messaging and analyze the results.

How does data-driven direct mail work?
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7 Direct Mail Strategies for Charities and Nonprofit Organizations

Your charity or nonprofit organization should be using direct mail to help fundraise your objectives and raise awareness about your organization and cause. After all, direct mail campaigns are perfectly suited for the unique requirements and goals of nonprofits!

7 direct mail strategies for charities and nonprofit organizations
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7 Reasons Why Direct Mail Is More Effective Than Email Marketing

There is a time and place for email marketing. However, it’s a mistake to rely solely on email marketing for customer acquisition, customer retention, or the promotion of your products and services. In order to do these things effectively, you need to be running direct mail campaigns as well.

7 reasons why direct mail is more effective than email marketing
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Everything Small Businesses Need to Know about Direct Mail: A...

Effective marketing is crucial to the success of your small business. You can’t rely solely on word of mouth or foot traffic. Advertising is how to reach new customers, keep current customers engaged with your brand, and draw attention to new products and services.

Everything small businesses need to know about direct mail: A beginner-friendly guide
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How to Use Direct Mail to Support Your Event

Although it may seem “old school” to send out mail in the digital world, it could be the missing piece that’s preventing your event from retaining the highest attendance possible.  To clarify, we aren’t saying go without digital intervention altogether.

How to use direct mail to support your event
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