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12 Tips for Advertising Your Small Business

Opening your first small business is an exciting milestone and an amazing accomplishment in itself. Although revenue and employee numbers may be less than larger businesses, your small business is unique, and with the right marketing tools and techniques, it can grow exponentially.

How to advertise your small business?
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How and When to Use Direct Mail as Part of Your Inbound Marketing...

Is direct mail marketing is the exact opposite of inbound marketing? Let’s explore. Although direct marketing is generally used as an outbound marketing strategy, it does have a place in an inbound marketing strategy as well. If you mail the right way, you can use direct marketing to boost your inbound marketing campaigns.

How and When to Use Direct Mail as Part of Your Inbound Marketing Strategy
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Running A Giveaway? 4 Tips To Make It A Success With Direct Mailing

The success of any business depends on consumer awareness. If your target audience doesn’t know about your products or services, or where they can find you when the need arises, then prospects won’t seek out your business.

Running A Giveaway? 4 Tips To Make It A Success With Direct Mailing
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The 3 Objectives Of Direct Mail Marketing

The DMA claims that the overall volume of direct mail has remained relatively steady over the years, even with the popularity of online forms of marketing such as social media and emails. Many consumers, especially those aged between 18 and 34, take pleasure in receiving relevant and informative mailpieces at any point in the consumer journey.

The 3 Objectives Of Direct Mail Marketing
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Forget About These 5 Direct Mail Advertising Myths

There are many misconceptions in the field of marketing. It can be hard to know how well a specific strategy will work, especially since there are many factors affecting consumer behaviour, including your advertisement’s message, fads, the state of the economy, new products, and so on.

Forget About These 5 Direct Mail Advertising Myths
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CASL and Direct Mail Marketing: What You Should Know

With the recent introduction of CASL—Canada Anti-Spam Law—digital marketers will have to be careful when targeting prospects and customers. The new law attempts to not only curb the relay of unsolicited emails to prospects, but also control all commercial electronic messages (CEM) that businesses intend to send out.

CASL and Direct Mail Marketing: What You Should Know
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3 Best Direct Mail Marketing Tactics For Real Estate Agents

In an industry as brutally competitive as real estate, where agents compete against large firms with endless marketing budgets, direct mail marketing can give you the edge you need to differentiate yourself effectively. You need to demonstrate to your prospects that you are an expert in the field.

3 Best Direct Mail Marketing Tactics For Real Estate Agents
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How To Track Direct Mail Marketing ROI

Any successful direct mail marketing campaign begins and ends with data. Before designing and sending out your mailers, you need to learn everything you can about your industry, target audience, and competition, as various factors will affect the success of your campaign.

How To Track Direct Mail Marketing ROI
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How Direct Mail Marketing Can Improve Brand Awareness

The key to improving brand awareness is consistency. Many businesses promote their brand online using their website and social media platforms as their primary marketing channels.

How Direct Mail Marketing Can Improve Brand Awareness
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3 Marketing Trends to Include in Your 2017 Direct Marketing Strategy

As you plan your marketing budgets for Q1 of 2017, it is important to reflect on your marketing campaigns to establish the ones that gave you great results and those that did not, and also identify upcoming trends that you should focus more on.

3 Marketing Trends to Include in Your 2017 Direct Marketing Strategy
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