On average, each Canadian postal code comprises 17 points of call. Postal Code Targeting (PCT) allows for businesses to reach look-a-like consumers that belong to the same postal codes as your current client base, with the purpose of zeroing-in on similar customer profiles.
Postal Code Targeting applies information on who shops, their frequency, and the specific departments and product categories that shoppers buy within. With access to Canada’s largest database of over 15.8 million addresses, Postal Code Targeting is a valuable tool for gaining new prospects with the same attributes as your best clientele.
This new Canada Post product can also suppress your current customers from the mailing (if preferred) and can filter for specific demographics to become even more targeted, such as:
Postal Code Targeting also observes a variety of characteristics for direct mail acquisitions that focus on businesses. Some of these elements include industry type, company sales and employee size.
Postal Code Targeting postage rates fall in between the standard Neighbourhood Mail postage rate of 17.4 cents/piece (formerly known as Unaddressed Admail) and the standard Personalized Mail postage rate of 48.5 cents/piece (formerly known as Addressed Admail). Please call our direct mail sales team at 866-876-4624 to confirm postage costs for your campaign, and to secure any applicable discounts. All Postal Code Targeting mail items must be machinable standard-size pieces:
Minimum dimensions: 140 mm x 90 mm x 0.18 mm (thickness)
Maximum dimensions: 245 mm x 156 mm x 5 mm (thickness)
Minimum dimensions: 215 mm x 140 mm x 0.2 mm (thickness)
Maximum dimensions: 245 mm x 156 mm x 0.35 mm (thickness)
Learn more about Postal Code Targeting here and call us at 866-876-4624 to get started on your PCT test.
|Category||Standard (up to 50 g)|
(L / W)
|Cards||215 mm to 245 mm||140 mm to 156 mm||0.2 mm to 0.35 mm||1.3:1 to 2.6:1||2 g to 50 g|
|Envelope & Self-mailers||140 mm to 245 mm||90 mm to 156 mm||0.18 mm to 5 mm||1.3:1 to 2.6:1||2 g to 50 g|
Canada Post Postal Code Targeting postage rates above are effective as of January 14, 2019.
You all did a great job working with me on the project. Now that the sale is being opened up to the public we are shifting dollars into TV and digital. Glad to know I have a reliable, fast, competent and creative private mail team to call on when work arises for Tiger in Toronto.
When I was searching for a company to handle my mailers, Troi was the first company that came up. I contacted them and I’m glad that I did! I have worked with the Troi Mailing & Timeline Printing team (Peter and Ken) for a couple of years now.
You and your team made it very easy for us and the reason that we kept coming back is because of the service, speed of delivery and the fact that you answer the phone!! Believe me it makes the biggest difference to be able to call and get a quick response.
Posted by Seamus Barton on 16 November 2020
If you’ve invested your time and money into a direct mail project, it’s no surprise that you want to see the fruits of your labour and quantify it however possible. That is where the concept of ‘Return on Investment’ — or ‘ROI’ — comes into play. ROI is a measure of performance...Read MoreView All