Letters are the most common forms of direct mail. Beyond their function to deliver tailored information, letters elicit a sense of closeness and care. Whether your letter is generic or personalized, you are sharing a physical, specific message that your recipient can hold and remember.
Commercial printing offers a wide variety of options for letters and letterheads, including coated and uncoated stocks, colour options, and a selection of sizes to suit your project . 8.5″ x 11″ is the standard letter size, which can be roll folded (tri folded) to fit a #10 envelope. A letter size piece can also be half folded to fit a 5 7/8″ x 9″ envelope, or stay flat to suit a 9″ x 12″ envelope.
8.5 x 14 is another common size for letters, considered legal size. A legal size piece can be half-and-half folded to fit a #10 envelope, and often has a response slip or coupon as its bottom section. This section can also be perforated for easy tear-off, or slit during folding so that it nests inside the main letter.
Printing colour letterhead in bulk is a cost efficient recommendation. Since colour laser printing and printing on demand is more costly, choosing to press print letterheads in bulk allows you to store them in advance for larger or longer direct mailing programs. Generic colour letterheads can later be personalized in black ink using a mailing list, and further customized with variable letter copy.
Letters that have a number of variables or a high level of customization can be printed and personalized at the same time through Troi’s black ink or colour digital laser printers. Please call our Toronto mailing house in Scarborough to review your commercial printing goals with our direct mail experts!
When I was searching for a company to handle my mailers, Troi was the first company that came up. I contacted them and I’m glad that I did! I have worked with the Troi Mailing & Timeline Printing team (Peter and Ken) for a couple of years now.
You and your team made it very easy for us and the reason that we kept coming back is because of the service, speed of delivery and the fact that you answer the phone!! Believe me it makes the biggest difference to be able to call and get a quick response.
Wow!! What service! Please convey our thanks to the Troi staff who did such an outstanding job that our BioTechnica trade fair mailing was finished a full 2 days before the promised date.
Posted by Seamus Barton on 11 March 2019
If you own a business, one of the most effective ways to generate new leads is through a direct mail campaign. The recipients, however, will be much more likely to respond if the marketing material is addressed to them personally or tailored to their specific needs...Read MoreView All