At Troi Mailing Services we specialize in digital variable printing as an important step in our promotional mail services. With over 30 years of experience in the print and mail industry in Toronto, we have kept up with leading-edge technology to offer customized direct-response imaging campaigns today’s customers’ demand. This includes the all-important personalization of your mailers.
With digital variable printing in Toronto, we can target any area of a preprinted document whether it is to insert names, images, offers, headings, and more. Variable imaging is also an excellent way to conduct A/B testing for marketing tools, not just personalization.
What headings see the best response? Does one colour resonate more than another? What offers see the highest redemption? The possibilities to constantly improve your response rates are endless.
Also known as variable data printing (VDP) or variable information printing (VIP), this is the most advanced form of digital printing available. When you require customized printed documents, variable data imaging allows us to designate textual or graphical content for specific data provided by a database or external file.
As a result, we design one document but can personalize the document with unique content to meet the needs of your target segments. It is at the heart of personalization allowing you to print content that changes from one printed piece to the next, without stopping or slowing down the printing process. This makes it a highly efficient, cost-effective solution for your personalized offers and direct mail campaigns.
Our variable imaging services in Toronto can be customized based on your preferred format. We aim to find cost-effective solutions with fast-running high-quality printing services that create superior print and direct mail campaigns for your business. Our variable imaging services include:
Based on an 11 x 17 maximum sheet size with duplex capabilities, Troi can fulfill your direct mail and print projects to meet your exact specifications. This printing provides the highest quality imaging available on a laser printer.
This is the fastest printer available for excellent print quality ideal for direct mail marketing campaigns, advertising mail, flyer distribution, and any print and mail services required. We can print thousands of mail pieces per hour using a precision printer that moves mail across a belt allowing us to imprint the recipient’s address and a postal indicia. Inkjet addressing and logos can also be done in the same run on envelopes, postcards, flyers, brochures, newsletters, and other booklets.
We built our business as a one-stop print and mail shop providing premium Canadian, U.S. & International Direct Mail and Mail Fulfillment Services. We understand every aspect of print and direct mail including the regulations, guidelines, and cost structure of business mail.
We can help provide segmented targeting to reach the ideal audience when you are looking to increase your reach. Our personalized mail services in Toronto also ensure we weed out or update any outdated or incorrect addresses on your mailing list to improve your responses and reduce unnecessary costs of undelivered mail. We use accurate tracking to help measure the success of your campaigns.
Our team is experienced and easy to work with so you receive the advice you need to succeed. Our goal is not to create the most expensive campaigns or print orders, but instead to find the best possible solutions to help you grow your business while staying on budget.
We are Canada Post’s most-awarded Smartmail Marketing Expert Partner so you can feel confident you are working with a team you can trust. We have the best possible postage rates and are here to help from the moment you start your project until the last mailer is tracked and accounted for. Troi ensures you get your message in front of the right people to build brand awareness and generate leads.
With over 35 years of industry experience, you can feel confident your order is in good hands. Our experienced service reps oversee your project from start to finish, including a thorough proofing process to eliminate errors.
All postal services are required to deliver every properly addressed item to any address that does not put the carrier at risk. If you are using your own mailing list, our data processing team identifies invalid addresses and corrects them when updated information is available.
The minimums are based on the type of direct mailing project as follows:
Address zones must be at least 6.35cm high x 8.89cm wide.
Standard Canada Post indicia must be at least 19mm tall but no more than 35mm.
Direct mail is one of the easiest marketing mediums to measure. We can provide industry best practices to track your campaigns and help measure their success.
Posted by Seamus Barton on 22 April 2024
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