Professionally printed envelopes are fundamental for many direct mail campaigns. Our commercial print team provides a wide variety of envelope types, from invitation size to oversize, from non-windows to double and full-view windows, and anything in between. Each envelope format can deliver a number of targeted messages, while also showcasing your corporate logo, colours and unique branding.
#10 envelopes are popular, as they work well for both promotional and informational direct mail. Their dimensions of 4-1/8″ x 9-1/2″ are ideal for enclosing roll-folded letters, three-panel brochures, flyers, coupons, reply cards, and more.
Invitation envelopes are often used to deliver special or congenial messages. Produced in a range of sizes such as 4-3/4″ x 6-1/2″, 5-1/2″ x 7-1/2″, or with similar “squarish” aspect ratios, invitation envelopes are a perfect fit for folded cards, postcards, gift cards and small letters. Invitation envelopes typically promote a special product, program or event.
Using a 5-7/8″ x 9″ envelope is a great way to stand out in the mailbox while staying within the standard direct mail size. 8.5″ x 11″ inserts can be half folded to fit perfectly within a 5-7/8″ x 9″ envelope. Other medium or medium-large inserts like 5.5″ x 8.5″ postcards also sit comfortably in a 5-7/8″ x 9″ envelope.
Oversize envelopes, such as 9″ x 12″ and 10″ x 13″ often have the most presence. They are easily noticed due to their large size, which also elicits an excitement to open the mail. Consider using oversize envelopes for direct mail magazines, booklets, catalogues, certificates, annual reports, letters, and other pieces with larger dimensions.
Another key element to think about is personalization. Will the insert(s) be personalized, showing the recipient’s address through a window envelope? Or will you use a non-window envelope, with the address inkjet directly onto the envelope? Although addressed non-window envelopes usually hold generic inserts, they can also be matched to personalized inserts during insertion.
Direct mail envelopes demonstrate urgency, confidentiality and importance. Getting strategic with your envelope format and design options will only strengthen your branding and response rate. To explore which envelopes work best for your direct mailings, please call our team of Canada Post Smartmail Marketing Expert Partners at 1-866-486-0423.
You all did a great job working with me on the project. Now that the sale is being opened up to the public we are shifting dollars into TV and digital. Glad to know I have a reliable, fast, competent and creative private mail team to call on when work arises for Tiger in Toronto.
When I was searching for a company to handle my mailers, Troi was the first company that came up. I contacted them and I’m glad that I did! I have worked with the Troi Mailing & Timeline Printing team (Peter and Ken) for a couple of years now.
You and your team made it very easy for us and the reason that we kept coming back is because of the service, speed of delivery and the fact that you answer the phone!! Believe me it makes the biggest difference to be able to call and get a quick response.
Posted by Seamus Barton on 11 January 2022
Direct mail marketing has had an upsurge recently, as businesses realize it has a larger return on investment than digital mail campaigns. On average, direct mail campaigns are at least 9% more effective than email campaigns...Read MoreView All