A Profile Report is a document generated by Canada Post’s Data & Targeting Team that highlights various characteristics of your customer base or market.
A critical step in any successful direct mail marketing campaign is getting to know your customer better!
Profiling helps your direct mail campaign by:
A Customer Profile is conducted when you want to learn more about your existing clientele using data that you provide.
A Market Profile tells the story of an area without using your customer data.
A Geolocation Profile is great for when you don’t have specific data on your customers but want to know more about their foot traffic. This data is produced using mobile data collected by Canada Post’s data partners.
A Customer Persona is developed to paint a picture of your best potential customers. Profiling is the first part of the persona process where Canada Post and Troi Mailing Services help extract key demographics and attributes of your customers. It’s critical to have the profiling conversation early in the planning phase to design an accurate Customer Persona.
Troi Mailing Services can help you leverage Profile Reports and show you what these insights can do for your campaign. Please contact our team to get started with recommendations.
Posted by Seamus Barton on 8 October 2024
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