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5 Benefits Of Catalogues Marketing

Combined with other tactics, catalogue marketing has been proven to boost revenue and build brand recognition. This direct mailing strategy is appreciated by customers and clients because it’s a tangible way of proving your commitment to their convenience and business.

5 Benefits Of Catalogues Marketing
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5 Tips for Successful Direct Marketing

One of the key ingredient to a successful mailing campaign is targeting. Proper targeting of your direct mail will allow for your mail marketing campaigns to connect with people that are more likely to respond to your offer.

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Changes to Addressed Admail coming in 2015

There are changes in the works from Canada Post with respect to addressed admail. The most significant changes are described below, these changes will help simply mail processing on your direct mail campaigns and increase delivery standards as a result.

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Targeted Unaddressed Direct Mail Campaigns

Marketers are faced with the challenge of lower budgets that require greater results. Companies expect a greater rate of return on their investment that is easily measured and quantified. Direct mail can help meet both of these objectives. Canada Post has created a tool geared towards Neighborhood mail called Precision Targeter.

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