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Measuring Direct Mail ROI With Advanced Tracking Tools

In direct mail marketing, guessing is not a strategy. To maximize your budget and impact, you need hard numbers that show what’s working and what isn’t. Tracking your campaign’s return on investment (ROI) offers a clear picture of profitability, while other key metrics reveal the story behind the results.

Measuring Direct Mail ROI With Advanced Tracking Tools
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5 Unified Print Solutions for Multi-Channel Success

If your business is only advertising on one platform, you’re missing valuable opportunities to acquire new customers, boost sales, and improve brand visibility. Businesses now need more than one channel to reach their audience.

5 unified print solutions for multi-channel success
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How to Leverage Variable Data Printing for Personalized Campaigns

Variable data printing is a dynamic printing technique that captures the attention of recipients, drives engagement, improves response rates, and makes your campaign more memorable. It accomplishes all these things (and more) through personalization. Personalization is crucial for the success of modern direct mail campaigns.

How to Leverage Variable Data Printing for Personalized Campaigns
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Why Catalog Printing Online Is Essential for Modern Businesses

Printed catalogs may be an example of traditional media; however, they’re increasingly necessary for modern businesses. Standing out online is becoming more difficult, which makes print advertisements increasingly appealing. Print offers unique advantages that digital will never be able to surpass. Catalogs are truly making a comeback.

Why catalog printing online is essential for modern businesses
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How Promotional Posters and Printing Drive Event and Brand Success

It’s almost impossible to launch a successful event without a promotional campaign. Your event and brand success depends on your ability to spread the word. Promotional posters, flyers, and banners can help. They can raise awareness, build excitement, and enhance brand visibility.

How promotional posters and printing drive event and brand success
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The Role of Imagery in Creating Impactful Posters

Posters are a fantastic way to get your products and services noticed in Toronto. What goes into making an impactful and effective poster? A thoughtful design, clear copywriting, eye-catching imagery, and high-quality printing, just to name a few!  In this article, we will take a closer look at the role of imagery in posters.

The role of imagery in creating impactful posters
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How Custom Printing Can Enhance Your Brand Identity

It’s crucial for modern businesses to build a strong brand identity. Without it, you’ll have a hard time standing out from your competition and establishing a loyal customer base! Although many decisions are involved in forging a brand identity, switching to custom printing is one of the easiest choices you can make.

How custom printing can enhance your brand identity
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7 Ways Lettershop Services Save Time and Money

Lettershop services refer to tasks associated with the execution of a direct mail campaign. These include, for example, folding, machine insertion, and labelling. These steps must be completed to the highest standard to ensure a professional brand image. However, this process can be very time-consuming.

7 ways lettershop services save time and money
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How to Create the Perfect Poster for Your Business

Posters are a highly effective marketing method that can help your business reach new customers and improve brand awareness. Since they don’t require an envelope, your message is front and centre. It’s a fantastic opportunity to communicate with your customers—if you do it right. Highly effective posters have a few key things in common.

How to create the perfect poster for your business
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Postcards vs. Letters: Which One Should You Choose for Your Business?

Both postcards and letters are powerful forms of direct mail. However, they have different strengths. This article will examine the benefits of postcards and how they can help your business. We will also look at letters, their advantages, and when you should use them.

Postcards vs. Letters: Which one should you choose for your business?
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