Special Shoutout From Marina Sirtis (AKA Star Trek’s Deanna Troi)
FUN FACT: Did you know Troi Mailing Services is actually named after Star Trek’s Deanna Troi? The name “Troi” is sometimes puzzling and often mistaken for “Troy” or “Trois,” but just as easily strikes a chord with Trekkies around the world.
Canada Post Honouring Black History Month with New Commemorative...
Canada Post's newest postage stamp pays homage to the soldiers of 1916's No. 2 Construction Battalion--100 years after its members won the right to fight overseas. In honour of Black History Month, this commemorative stamp recognizes the achievements of Black Canadians at a time of heavy racial adversity.
Direct Mail Fun: How to Work Millie Marotta’s Colouring...
Want a memorable touch for your next direct mailing? Look no further than Millie Marotta! Earlier this week, Troi Mailing Services was introduced to the wonderful world of black-and-white postcards. That's right, simple black-and-white. As a best-selling artist living in Tenby, Wales, Marotta is widely known for her all-ages colouring books.
Christmas Direct Mailings & Santa Letters as a Timeless...
Direct mail soars during the holiday season! From mid-late November, Troi's Toronto direct mailing house starts filling with Christmas catalogues, greeting cards, gift guides, lookbooks and more. Direct mail marketing provides the ideal piece--a physical personalized mail piece--for your customers to touch and engage with.
Holiday & Christmas Direct Mailings in Canada –...
Marketing Magazine's recent article, "Why Some Marketing is Better Done on Paper," provides a perfect peek into the value of holiday direct mail. Author Rebecca Harris discusses Sears' classic Wish Book in order to build her argument for direct mail marketing solutions.
Think INSIDE the Box Event: Rolling out the Red Carpet for Canada...
This past Thursday, October 29th, Canada Post held its annual Think INSIDE the Box conference at the Marriott Hotel on Bay Street. Think INSIDE the Box (TITB) is a full-day event that seeks to inspire marketers across Canada with cutting-edge direct marketing solutions.
Canada Post’s Community Mailboxes Suspended – Election...
Troi Mailing Services congratulates Justin Trudeau and the Liberal Party of Canada on their new majority government! During the final stretch of the federal election, our Toronto mailing house experienced its busiest week ever. Election-related direct mailers took over our lettershop, and our team eagerly embraced the race.
Community Mailboxes Continued: The Realities of Canada Post’s...
Most of the media hype surrounding Canada Post these days is aimed at community mailboxes. As each Federal Party leader takes a stance on "the end of home delivery," this discussion has become a cultural and electoral focal point. Direct mail fulfillment is changing, and this change affects both the commercial and personal worlds.
Canada Post’s “A Bias for Action” – Direct...
On July 31st, Canada Post published its newest whitepaper, A Bias for Action. This publication shares the results and conclusions from Canada Post's recent neuromarketing project with True Impact Marketing. Naturally, the postal corporation sought to explore the effectiveness of direct mail through science.
Direct Mail History: “The Postman” – A Play on...
On July 10th, The Pan Am Games began filling GTA arenas with cultural pride and cheer. Athletes and sports fans from across the Americas have fostered waves of adrenaline that race through our streets and squares. With "Panamania" in the air, Toronto welcomes a busy start to the summer!
- Special Shoutout From Marina Sirtis (AKA Star Trek’s Deanna Troi)
- Canada Post Honouring Black History Month with New Commemorative Stamp: No. 2 Construction Battalion
- Direct Mail Fun: How to Work Millie Marotta’s Colouring Postcards into Your Lettermail, Personalized Mail and Neighbourhood Mail Campaigns
- Christmas Direct Mailings & Santa Letters as a Timeless Testament to Touch
- Holiday & Christmas Direct Mailings in Canada – Catalogues, Cards & Quotes
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