Posted By Seamus Barton
Direct Mail Fun: How to Work Millie Marotta’s Colouring Postcards into Your Lettermail, Personalized Mail and Neighbourhood Mail CampaignsWant a memorable touch for your next direct mailing? Look no further than Millie Marotta! Earlier this week, Troi Mailing Services was introduced to the wonderful world of black-and-white postcards. That’s right, simple black-and-white. As a best-selling artist living in Tenby, Wales, Marotta is widely known for her all-ages colouring books. Much of Marotta’s artwork involves lively and intricately drawn wildlife patterns. This year, Marotta came out with an innovative line of colouring books–or rather, colouring postcards. Animal Kingdom and Tropical World are stitched with either 30, 40 or 50 unique direct mail postcards that showcase Marotta’s designs. Each colour-in postcard provides an ideal opportunity for driving customer interaction. How can you incorporate this fun element into your direct mail marketing plans? Lettermail: Hire an artist to colour Marotta’s postcards by hand for your most special direct mail recipients. (No minimum quantity required by Canada Post) Personalized Mail (formerly known as Addressed Admail): Insert with your envelope/package as an extra component that calls for a drawing contest. (Minimum of 500 pieces required by Canada Post) Neighbourhood Mail (formerly known as Unaddressed Admail): Locate one or more letter carrier routes and send out as a neighbourhood drawing contest that builds brand awareness. (Minimum of one letter carrier route required by Canada Post) Creative touches like Millie Marotta’s postcards add value to direct mailing solutions. The more you put into your direct mail projects, the greater your customer conversations become! Please call our Toronto mailing house at 1-866-486-0423 for your next creative direct mail game plan. Please also click on Marotta’s publications above to get your hands on her fabulous colouring postcards. Troi’s direct mail marketing team hopes to see your quote request in 2016. Happy New Year!