6 Tips to Time Your Direct Mail Campaigns for Maximum Impact
Many direct mail advertising campaigns have a time-sensitive element. You need the mailers to be delivered by a certain date, so consumers know about an upcoming sale or event. Alternatively, you may want to increase brand awareness and recognition before your busy season.
9 Top Direct Mail Trends of 2023
Direct mail is one of the oldest forms of advertising. Mail can help you reach and engage with new audiences, deepen brand loyalty amongst existing customers, and generate sales. That is, if it’s used correctly. Marketers need to understand the current direct mail landscape to make the most of your direct mail marketing efforts.
Planning a Direct Mail Campaign for the Winter Holidays
Planning for the holidays can often feel stressful; that’s why it’s so important to start early! The best time to begin planning your direct mail campaign is right now. You don’t want to miss out on any of the key features that could not only help achieve your goals, but also deliver great results.
Leveraging Colour Psychology for Effective Direct Mail
Whether it was in your logo design, brand imagery, or most recent product launch, colour strategy likely came up at some point in the conversation. Deciding how you are going to represent your business is as much about the words you use as the imagery that consumers experience.
How Direct Mail Campaigns Can Help Your Non-Profit or Charity...
In the world of non-profit fundraising and charitable donations, campaigns have gotten more competitive. With so many essential causes and communities in need, many non-profit organizations are looking for new ways to raise gifts on their behalf. This competitive landscape, however, shouldn’t discourage you.
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