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How You Can Gain a Competitive Edge With Direct Mail Services

Direct mail services are an impactful way to increase brand knowledge, customer loyalty, and ROI. Direct mail services can be directed by custom targeting or broadly to entire communities. Your approach and success depend on what you’re trying to gain through your direct mailer and the type of mailer you use.

Gain a competitive edge with direct mail services
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Tips for Starting Your First Direct Mail Campaign

A direct mail campaign is a great addition to any marketing plan. While most correspondence has gone digital, 70% of consumers still prefer direct mail to email because it’s more personal. As you begin building a direct mail campaign, there are many things to consider, from your mailing list and scope of audience to location and content.

Tips for starting your first direct mail campaign
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14 Unique and Creative Direct Mail Campaigns to Inspire You

Direct mail campaigns are the perfect opportunity to show off some creativity. Artwork, format, sizes, and shapes can vary greatly from one direct mailer to the next. Designers have the opportunity to flex their creativity and think outside of the box to create a direct mailer that stands out from the rest.

14 Unique and Creative Direct Mail Campaigns to Inspire You
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Direct Mail Campaign: 6 Reasons to Include Coupons

Direct mail campaigns are an effective method of advertising that has passed the test of time. In our digital era, receiving mail in the mailbox instead of your inbox can be both exciting and refreshing.  Direct mailing campaigns help you to advertise directly to potential customers, as well as remind existing customers of what you have to offer.

Direct mail campaign: 6 reasons to include coupons
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6 Tips for Making Your Direct Mail Campaigns Successful

There’s no denying that technological advancements are propelling us forward in this digital era. Each of our environments — whether it be at school or work — has slowly shifted towards more paper-free options.

6 Tips for Making Your Direct Mail Campaigns Successful
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