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A Complete Guide to Direct Mail Marketing In the Digital Age

Many business owners might believe that direct mail has gone the way of the dinosaurs, but they’d be far from the truth. When you think about how many spam emails you receive that go straight into your junk folder, you could argue that some digital marketing techniques just aren’t worth the effort. But that’s not the case either.

A Complete Guide to Direct Mail Marketing In the Digital Age
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5 Recent Direct Mail Marketing Trends to Make the Most of

While 2020 has certainly thrown us several curveballs, it has also provided us with new opportunities to engage with our customers, prospects and employees. Hopefully, 2021 will bring with it some stable foundations on which we can build while we get used to our “new normal.

5 recent direct mail marketing trends to make the most of
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3 Do’s and Don’ts of Direct Mail Marketing

If you’re an entrepreneur from a younger generation, you might believe that sending ads through the mail is “old school.” But direct mail marketing remains one of the most tried and tested marketing communications strategies since the inception of advertising itself.

Do’s and Don'ts of Direct Mail Marketing
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The Dos and Don’ts of Direct Mail Marketing

Direct mail campaigns are still quite effective methods of advertising and marketing. In this digital era, receiving a physical piece of mail is exciting and valuable in comparison to hundreds of emails.

The Dos and Don'ts of Direct Mail Marketing
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4 Reasons Personalization Matters in Direct Mail Marketing

Have you ever received a gift with your name beautifully engraved on the item? Did the value of the gift increase because of the level of personalization?  If you answered ‘yes’ to either of these questions, you are similar to many individuals out there who understand and value the importance of personalization.

4 reasons personalization matters in direct mail marketing
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