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Direct Mail Marketing Trends for 2022

Direct mail marketing has had an upsurge recently, as businesses realize it has a larger return on investment than digital mail campaigns. On average, direct mail campaigns are at least 9% more effective than email campaigns. This is a huge margin, providing a wider range of new consumers to visit webpages and engage in new products or services.

Direct mail marketing trends for 2022
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Key Direct Mail Marketing Statistics From 2021

Direct mail marketing may not be as new as modern digital marketing trends, but that doesn’t mean it’s any less effective. Research shows that direct mail marketing recipients are 28% more likely to purchase than consumers who don’t receive a mailer. It’s tried and true!

Key direct mail marketing statistics from 2021
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How to Tell if Direct Mail Marketing Is the Right Strategy for You

After word of mouth, direct mail is the oldest marketing tool available. As the name suggests, direct mail sends tangible marketing materials to customers through the mail.

How to tell if direct mail marketing is the right strategy for you
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6 Tips for Determining Your Target Market for Direct Mail

Identifying your target market is the first step in any successful direct mail marketing campaign. In fact, target marketing will give you the power to direct your marketing budget in ways that benefit you the most. It also allows you to send out brand messages to a well-defined audience that is more likely to respond to you than any other group.

Tips for Determining Your Target Market
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A Complete Guide to Direct Mail Marketing In the Digital Age

Many business owners might believe that direct mail has gone the way of the dinosaurs, but they’d be far from the truth. When you think about how many spam emails you receive that go straight into your junk folder, you could argue that some digital marketing techniques just aren’t worth the effort. But that’s not the case either.

A Complete Guide to Direct Mail Marketing In the Digital Age
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