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Email vs. Direct Mail Marketing: Which Is Better for Your Toronto...

Effective marketing comes down to one thing: choosing the best channel possible to promote your Toronto business. While email is often the first choice for some marketers, it’s important not to underestimate the power that direct mail has over prospective consumers.

Is email or direct mail marketing better for your Toronto business?
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How Mail Advertising Can Help Grow Your Small Business

Direct mail advertising is a huge asset to small businesses. This engaging, tangible marketing model delivers brand messaging in a way that faceless digital marketing tools often miss. For small local businesses looking to make a mark in their community, direct mail can enhance brand recognition and customer engagement.

How mail advertising can help grow your small business
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Direct Mail Marketing Trends for 2022

Direct mail marketing has had an upsurge recently, as businesses realize it has a larger return on investment than digital mail campaigns. On average, direct mail campaigns are at least 9% more effective than email campaigns. This is a huge margin, providing a wider range of new consumers to visit webpages and engage in new products or services.

Direct mail marketing trends for 2022
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Key Direct Mail Marketing Statistics From 2021

Direct mail marketing may not be as new as modern digital marketing trends, but that doesn’t mean it’s any less effective. Research shows that direct mail marketing recipients are 28% more likely to purchase than consumers who don’t receive a mailer. It’s tried and true!

Key direct mail marketing statistics from 2021
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How to Tell if Direct Mail Marketing Is the Right Strategy for You

After word of mouth, direct mail is the oldest marketing tool available. As the name suggests, direct mail sends tangible marketing materials to customers through the mail.

How to tell if direct mail marketing is the right strategy for you
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