6 Tips for Designing Eye-Catching Marketing Materials
The success of your direct mail campaign depends, in part, on how eye-catching and impactful the design is. Effective design attracts the attention of recipients, encouraging them to take a closer look and see what you have to say. Conversely, poor or unattractive design means your mailer is more likely to be overlooked.
Why You Need to Include Catalogues in Your Marketing Strategy
Catalogues are an impactful addition to your marketing strategy. Especially amid today’s digital marketing landscape, never overlook catalogues for marketing. Keep reading to learn why you should use catalogues to reach new consumers and stay top-of-mind with existing customers.
New & Unique Strategies to Engage Consumers in 2022
Customer engagement is essential for all businesses, and direct mail printing can increase results. A customer engagement strategy helps you plan your engagement efforts, measure results, and revamp where needed. This year, consider evolving trends and new mailing products to draw in customers and encourage feedback as you develop your strategy.
Marketing Strategy Myths Debunked
Marketing is an industry that is always changing and expanding. We often see “new” marketing campaigns and discoveries that can feel like old news within the same 24-hour cycle.
What is Smartmail Marketing?
With today’s seemingly endless bombardment of advertising, businesses must work more intelligently to capture the attention of consumers. There was a time when using just one medium, either direct or digital, was enough to persuade an audience.
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