Posted By Seamus Barton
New & Unique Strategies to Engage Consumers in 2022
Customer engagement is essential for all businesses, and direct mail printing can increase results. A customer engagement strategy helps you plan your engagement efforts, measure results, and revamp where needed. This year, consider evolving trends and new mailing products to draw in customers and encourage feedback as you develop your strategy.
At Troi Mailing Services, we offer various services to our clients, including direct mail printing. The direct mail you design must be printed and delivered following your customer engagement strategy. We work with you to bring your mailer design to life from start to finish.
Working with many marketing companies, we know what it takes to engage customers. To help you get ahead, we’ll share some of our unique strategies to engage customers. Here are some tips for 2022!
Get More Engaged Yourself
Consumers respond to companies that humanize themselves. By engaging with your customers through social media and review sites, you show them you’re there, you’re listening, and that they matter to you.
You can engage with customers through your direct mail marketing campaigns and online avenues. Set up your direct mail to target customers engaging with your online platforms. Send the mailers in answer to these comments, shares, likes, and reviews. Let your customers know you’re listening by sending tangible proof that they’ve been heard.
It’s far more impressive to receive a postcard thanking you for your review than a quick comment on social media.
Bring in Loyal Customers With a Loyalty Program
Grabbing your customers’ attention isn’t enough to keep them coming back for more. Businesses looking ahead need to develop customer loyalty by building trust and rapport. How? One of the trends carried over from 2021 is customer loyalty programs.
Customer loyalty programs work by offering consumers the potential to earn something back when they spend. Loyalty programs include point systems like Airmiles or buy something and get one free like McDonald’s coffee. You can send customer loyalty incentives to customers using direct mail printing services.
Loyalty programs might draw in customers, but how do they increase engagement? According to Forbes, 15% of loyalty members interact with their loyalty program on a daily basis. You can increase the number of times your customers engage by offering additional points for comments, shares, and likes on social media and other online interactions.
Personalization is key in any direct mail campaign, but recent marketing endeavours are getting more personal than ever. Hyper personalization involves more than just obtaining a customer’s mailing address and age. It consists in writing unique direct mailers based on interests, shopping habits, and more. You can gain some of this knowledge through your own CRM and e-commerce platform.
Writing individual mailers for every customer is time-consuming and costly. Use automation and templates to formulate mailers for unique groups based on interest and shopping. That differs from the usual mailer organization of postal codes.
Direct Mailer Contests
The digital world is filled with contests to draw in customers and increase engagement. Now, it’s time to bring this concept to your direct mail printing. Customers respond well to competitions because they offer a return on their investment in your brand, like loyalty programs.
Create mailers that encourage customers to bring their friends to your brand. Include a dedicated landing page for the contest, and count referrals by mail recipients. Contests might include free products or services, discounts, or other local offerings.
Another contest offer is providing one entry to the contest per online review. Customers can leave a review on your website, social media platforms, and review sites like Yelp and Google.
QR Codes to Contact Pages
QR codes generally lead consumers to a website or landing page. You can increase customer engagement by using QR codes to drive traffic to your contact page or social media. QR codes are useful because they link your direct mail printing offering to the digital world. This brings the best of both marketing techniques together to draw in consumer attention, increase brand awareness, and connect customers to your company.
You can also use the QR code concept to improve engagement opportunities in the above tips. Connect consumers to contests, loyalty programs, and more.
Gift Card Add-Ons and Promo Codes
A gift card on your direct mailer goes a long way to turn a regular flyer into a postcard with purpose. Consumers are less likely to toss out a mailer with some form of monetary value attached to it. Even gift cards for $5 at your business or 25% off a service put you in a good place to draw in new customers. To improve engagement with your gift card mailer, include a “like us online” to activate the promotion.
Another way to rev up online engagement is to add a promo code to your mailer. Promo codes act like gift cards without the need for additional materials or cost. To increase engagement with a promo code, include referral codes as well. Referral codes can be shared with friends and family, who then receive the promo code discount. By having referral codes, your customers engage new customers without sending additional mailers.
Contact Troi Mailing Services
Troi Mailing Services is a leader in direct mail printing in Canada. We cater to businesses across various industries, helping small startups and large corporations in their marketing endeavours.
Whether you need help with data processing, variable imaging, direct mail printing, direct mail advertising, not-for-profit donor acquisitions, and more, we can help. Improve your customer engagement by giving them something they can see, hold, and remember. Unlike emails or social media comments, a direct mailer can’t get caught in a junk filter or lost among a flood of other digital notifications.
Some of our current direct mail printing includes:
- Letters and Letterheads
- Brochures and Posters
- Magazines and Catalogues