4 Tips for Effectively Sending Catalogues by Mail
If you’ve ever been part of the production for a catalogue, you understand how much work actually goes into designing, writing, printing, and distributing them to your clients. Your catalogue campaign needs to follow the same steps you would take with developing a great direct mail campaign.
Why Your Business Needs Bulk Mail Services
Bulk mail service providers are a crucial solution for your business, especially if you want to see improvements in your marketing efforts. Without it, you could be missing out on important prospects who prefer receiving direct mail communications. Using bulk mail services helps you save time and money and also grows your customer base.
4 Ways to Retain Customers in the Digital Age
Written by Chantel Kuli Seamus, Jacqueline and I recently attended Canada Post’s annual event, Think Inside the Box: Age of Me. Held at The Carlu in Downtown Toronto, and attended by hundreds of marketers, mailers, and printers, Think Inside the Box is a massive day of learning.
How Good Was Mail Service in Historic Canada Versus the Old West?
Mail service has a long and varied history across the entirety of North America. From the basic postal services in New England to the mail service across Canada and the communication in the Old West, mail was an important part of day-to-day life. But how do these services compare?
Canada Post’s “A Bias for Action” – Direct...
On July 31st, Canada Post published its newest whitepaper, A Bias for Action. This publication shares the results and conclusions from Canada Post's recent neuromarketing project with True Impact Marketing. Naturally, the postal corporation sought to explore the effectiveness of direct mail through science.
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