Posted By Seamus Barton
Why Your Business Needs Bulk Mail Services
Bulk mail service providers are a crucial solution for your business, especially if you want to see improvements in your marketing efforts. Without it, you could be missing out on important prospects who prefer receiving direct mail communications.
Using bulk mail services helps you save time and money and also grows your customer base. Below you will find more details about the advantages of using a bulk mail service.
What is a bulk mailing service?
Bulk mailing for businesses is used to circulate mass marketing materials to a targeted group(s) of customers and prospects. Also known as commercial mailings, bulk mailings are a great marketing strategy used in various industries. You can use bulk mail to promote products, services, offer specials or promote events.
They also encourage business referrals and loyalty programs. Bulk mailing has become one of the most proven marketing strategies that provide an excellent return on investment. By creating a custom mailing strategy, you can effectively reach new and existing clients.
The Benefits of Bulk Mailing for Business
Here are just some of the benefits bulk mailing can offer your business:
You have the potential to reach thousands of customers by sending out mass mail. It is a great way to make use of your mailing lists. By using a bulk mail printer and provider, you can target and communicate at a larger scale of existing and potential customers in one effort. Demographic filters can be applied for a more focused mailing plan, and mailing lists of names and addresses can be sourced if needed.
When you buy things in bulk, you usually get a better deal. Bulk mailing services are no exception. We know that the bottom line is always a priority for any business owner, and one of the main attractions for bulk mailing services is its discounted costs. The more pieces you send out, the lower the unit cost. This pertains to both direct mail printing and fulfillment.
While you could sit there and stuff, seal, stamp and mail each individual piece yourself, why would you? This eats away at your valuable time, and becomes costly when your employees’ compensation goes toward manual assembly. Although you’ll have to pay your bulk mailing service provider, the time you save will be well worth it and allow you to continue working on other aspects of your business. By using a bulk mail service, you can save loads of time.
As we mentioned above, using direct mail is one of the most proven marketing strategies out there. This means that any bulk mail you send will most likely get attention, instead of being banished to the spam folder. While it does take some upfront costs, the physical mail you send out is more likely to get noticed by recipients, leading to a higher ROI. Bulk direct mail allows you to reach thousands of consumers at home, which fosters intimacy and credibility.
While bulk mailings are meant to be sent out in well, bulk, they can also be highly personalized. You might have customers in different stages of the decision-making process. You can create direct mail suitable for each stage of the process and segment them. This is a highly beneficial tactic and is known to boost engagement and response rates drastically.
Pick Troi Mailing Services for Your Bulk Mail Needs
If you would like to use an established bulk mailing service provider for your business, Troi Mailing Services would love to help. We offer expert mail fulfillment services for all your requirements. We can help you design the best mailer to suit your needs while working with you through the printing and fulfillment processes.
Since 1991, Troi has offered dedicated mailing service plans to companies both big and small. Whether it’s a few hundred names on a house mailing list or 1,000,000 records on a rented mailing list, you can count on our friendly staff to exceed your expectations. As a Smartmail Marketing Expert Partner with Canada Post, we can guarantee fast and reliable print and mail solutions.