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6 Tips for Personalizing Print Mail Campaigns

Despite the growth and popularity of digital and online marketing practices, print marketing, especially personalized direct mail, is still an incredibly effective way of reaching potential customers.  However, personalizing your business’ direct mail communications means more than just including your customer’s name in the mail address.

Tips for personalizing print mail campaigns
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Why A Gift Increases Your Direct Mail Advertising Success

Everyone loves a practical gift. That's why marketers love to give away free promotional items to attract new customers. Including a gift in your direct mail campaign is a smart way to engage your customers because it piques their interest.

Why A Gift Increases Your Direct Mail Advertising Success
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How Variable Imaging Helps Your Mail Campaign

If you’re looking for a way to reach your target market, create a personal connection with customers and increase sales, variable imaging might be an option for you. This tailored promotional strategy uses a customer database to compile information, such as name, address and order, and simply places this information over a base image.

How Variable Imaging Helps Your Mail Campaign
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Tips For A High-Volume Direct Mail Campaign

Considering that an estimated 85 per cent of the population checks their mailbox every day, direct mailing can be a truly powerful marketing tool if used the right way.

Tips For A High-Volume Direct Mail Campaign
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