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Why A Gift Increases Your Direct Mail Advertising Success

Everyone loves a practical gift. That's why marketers love to give away free promotional items to attract new customers. Including a gift in your direct mail campaign is a smart way to engage your customers because it piques their interest.

Why A Gift Increases Your Direct Mail Advertising Success
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How Variable Imaging Helps Your Mail Campaign

If you’re looking for a way to reach your target market, create a personal connection with customers and increase sales, variable imaging might be an option for you. This tailored promotional strategy uses a customer database to compile information, such as name, address and order, and simply places this information over a base image.

How Variable Imaging Helps Your Mail Campaign
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Tips For A High-Volume Direct Mail Campaign

Considering that an estimated 85 per cent of the population checks their mailbox every day, direct mailing can be a truly powerful marketing tool if used the right way.

Tips For A High-Volume Direct Mail Campaign
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