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How Variable Imaging Helps Your Mail Campaign

If you’re looking for a way to reach your target market, create a personal connection with customers and increase sales, variable imaging might be an option for you. This tailored promotional strategy uses a customer database to compile information, such as name, address and order, and simply places this information over a base image. Variable imaging is a great way to personalize each message to customers new and old, as well as effectively sharing new and relevant offers. Here are some ways variable imaging helps your mail campaign succeed:

Variable Imaging Helps Your Mail Campaign

Contact inactive or current customers

It’s important to stay in touch with returning customers, as well as following up on inactive ones. Variable imaging helps you to follow up on a customer’s previous orders and encourage feedback. If you use a letter, for example, it should be addressed to the customer and include information about their order and who they should contact if they have any questions. This is also a great opportunity to showcase relevant offers that the customer might enjoy, including a personalized message.

You can also remind inactive customers of products that are related to their previous purchases. If you offer subscriptions or memberships, this is also a good time to update them on their expiry date. Using variable imaging to reach out to inactive customers could elicit a response – or help you to know which customers won’t be returning.

Attract new customers

Growing your customer base is always a priority. However, while some may visit your location or contact you about certain products or services, they might not follow through on a purchase. Variable imaging can locate those who have shown interest in your products or services and send them a personalized message reminding them of their interest, encouraging them to check out products they might have decided against.

Share new offers

Offering products, services or discounts that relate to the customer’s previous purchases will help to build trust and a connection. If you’re looking to attract new customers, providing information about related offers could act as an incentive. Being consistent and personal with your interactions will help to boost your sales.

We have the latest in technology for variable imaging and can complete any size project to fit your budget. Whether you’re looking to attract new customers or retain current ones, or share new offers, variable imaging is a great option for your paper mail campaign. Interested in adding direct mail marketing to your advertising mix? Please call our Toronto mailing house at 1-866-486-0423. Troi spells success, one letter at a time!

About: Seamus Barton
Seamus Barton - Author
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster

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