How Variable Imaging Helps Your Mail Campaign
If you’re looking for a way to reach your target market, create a personal connection with customers and increase sales, variable imaging might be an option for you. This tailored promotional strategy uses a customer database to compile information, such as name, address and order, and simply places this information over a base image. Variable imaging is a great way to personalize each message to customers new and old, as well as effectively sharing new and relevant offers. Here are some ways variable imaging helps your mail campaign succeed:About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“
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