Why A Gift Increases Your Direct Mail Advertising Success

Everyone loves a practical gift. That’s why marketers love to give away free promotional items to attract new customers.

Including a gift in your direct mail campaign is a smart way to engage your customers because it piques their interest. Here are some more reasons why including a gift can help you find success in direct mail advertising:

1. Greater perceived value so it’s memorable

   Compared to a coupon, discount, or a freebie, a well-thought-out gift that is useful will have an immediate impact. The gift can be fun, cute or hilarious, which will also lead them to show a friend. For instance, sending a branded wine bottle opener to people in your neighbourhood is a great way to promote your French restaurant. The more useful the gift, the more likely it will lead to sales.

2. Chance for prospects to try your product

   Free gifts attract three kinds of people:

   – people already interested in your products

   – Return customers

   – People who just like free things

   With a well-targeted direct mail campaign, you can avoid people loyal to your brand and instead focus on those who have never heard of you. With a free sample, you give recipients an opportunity to form their own opinion and compare with your competitors.

3. Setting a standard to win over customers

   When you give out a freebie, it’s clear you’re trying to win them over. So the free gift should be a direct reflection of your brand. Some recipients may take advantage of free gifts and show a bit of interest so you continue to send more. But if you send the gifts infrequently, you will incite an emotional response to your brand. For example, if you own a luxury car dealership, you can send out a leather-bound mileage log. Then pitch them on a test drive.

   Be thoughtful with what you can send out for free so you can achieve a higher ROI.

   Want to learn more about what direct mail campaigns can do for your business? Call Troi Mailing Services today at 1-866-486-0423 or contact us here.