Posted By Seamus Barton
Why You Need to Include Catalogues in Your Marketing Strategy
Catalogues are an impactful addition to your marketing strategy. Especially amid today’s digital marketing landscape, never overlook catalogues for marketing. Keep reading to learn why you should use catalogues to reach new consumers and stay top-of-mind with existing customers.
Why Invest in Catalogues for Marketing?
They Influence Purchasing Decisions
Unlike digital advertising, which is confined to a screen, catalogues are tangible. They are active marketing instead of passive.
The recipient is required to do something with it- they cannot simply ignore it. Catalogues are a fantastic way to engage with customers, prompting them to start the buyers’ journey.
They Are Part of a Multi-channel Marketing Strategy
The best marketing strategies utilize multiple channels. By presenting a consistent brand message across digital and print channels, customers have opportunities to interact with and remember the message.
Catalogues, in particular, are an effective physical platform for directing consumers to websites, social media, mobile apps, and other digital mediums.
Furthermore, a multi-channel marketing strategy supports multi-channel shopping and buying. Today, shoppers have multiple places to purchase items, like brick-and-mortar shops, social media, and websites.
A catalogue spreads awareness, letting consumers know what you sell and how they can buy. Essentially, they inspire customers to buy through available channels.
High-Quality Marketing Tool
Catalogues can tell your brand’s story in new and intriguing ways. They are an engaging way to introduce new consumers to your company and deepen the connection established customers have with your brand.
For example, you can educate people about your products or services through impactful imagery and writing. It allows consumers to connect with your brand on an emotional level.
Physical Catalogues Stand Out from Digital Communications
Physical advertising does have several advantages over digital communications. For example, catalogues result in stronger brand associations, deeper emotional connections, and better recall over longer periods.
Of course, physical catalogues work best as a complement to your digital marketing efforts. However, they can also work as a bridge between physical and digital mediums. Dynamic digital technologies can be integrated into physical platforms through QR codes and augmented reality (AR).
The result is an engaging, interactive, and memorable consumer experience. Furthermore, you can use QR codes to drive consumers to your website, mobile app, or social media.
Catalogues Can Invoke an Emotional Response
catalogues are a type of physical media. They are something you can touch and feel- unlike digital advertisements and products. Consequently, catalogues can invoke emotional responses.
Consumers can slow down and take in images and stories. They are less likely to forget your brand, products, and services because of this experience. Furthermore, they will positively associate with your company after flipping through your beautiful pages and becoming immersed in your brand’s story.
Personalized Customer Experience
It is easy to target your catalogue using consumer demographic information. Chances are that if you sell online, you already have your customer database with information that can inform your marketing efforts.
By segmenting customers on type/buyer behaviour, niches and designs are identified accordingly. Essentially, you ensure you get the right catalogues for your target audience.
Segmenting is also better for the bottom line. By directing catalogues to the customers interested in receiving them, you lessen the chance of them ending up in recycling.
Trackability is important. It is the best way to determine if your current marketing strategy is working.
You can add trackable codes to your catalogues, allowing you to identify generated leads and sales. QR codes that drive customers to a digital app also provide trackable results.
Tips for Catalogue Marketing Success
- Gather demographic data from your customers (age, gender, income, interests). This information helps you to identify niches and target your marketing efforts.
- There are endless ways to design a print catalog. However, never forget who your target audience is. What design will speak to them? What colours, graphics, language, tone of voice, and other design elements do they want?
- Highlight the products and services preferred by your target market. It is a great way to grab consumer attention and convert their interest into sales.
- A catalogue is a great way to make an impression on consumers. Therefore, your catalogue must be high quality. Choose high-quality paper from a mail-savvy printer, like Troi Mailing Services.
Direct Mail Marketing in Toronto: Catalogue, Postcards and More
Catalogues play a crucial role in any successful marketing strategy. They provide a tangible representation of your products or services, offer customers an easy and convenient way to access information about them, and help to build brand awareness and customer loyalty.
In today’s fast-paced and digital world, it can be tempting to focus solely on online marketing efforts. However, it’s important to remember the value of traditional marketing techniques like catalogues and physical mail, which offer a personal touch and help to build a deeper connection with your customers.
Troi Mailing Services offers catalogue and print marketing to businesses in Toronto. We can help with all your printing, fulfilment, and direct marketing goals. Contact us today to learn how to get the lowest possible rates for your magazines, catalogues, and newsletters.
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