Posted By Seamus Barton
How to Personalize Your Business Postcards in 2023
If you’re looking for a unique and impactful way to market to your customers, consider sending out a business postcard.
Troi Mailing provides postcard printing in Toronto to businesses throughout the GTA and beyond. A beautifully and intelligently designed postcard — personalized to your company – can spread your message far and wide.
What are Business Postcards?
Business postcards are a form of direct mail that you can use to advertise products, services, and events to new and established customers.
They are the most direct version of direct mail because they do not require an envelope. Furthermore, they’re a low-cost marketing tool with a huge ROI. Ultimately, business postcards drive revenue for little cost.
Reasons to Send Business Postcards
- Advertise a sale or special offer
- Drive sales to a product or service
- Make an important announcement
- Raise brand awareness
- Let your customers know you have a new location
- Holiday marketing campaign
- Thank customers for their loyalty
How to Make Effective Business Postcards
Ultimately, a successful business postcard provides value to the recipient. Otherwise, it’s likely to end up in the recycling.
As you design your postcard, ask why they should care about this? How can you create a postcard that someone is happy to receive and more likely to keep?
There are many ways to provide value through a business postcard. For example, consider adding the following:
- A discount or coupon code
- Loyalty bonus
- Free gifts
- Special membership offer
- Exclusive invitation
- Referral incentive
- Memorable message
Correct Sizing (and Orientation)
Don’t overlook the importance of appropriate sizing and orientation for postcard marketing. Not only do your choices impact the cost of your campaign, but they can also help your postcard stand out in a sea of mail.
In Canada, standard postcard sizes range from 4 x 6” to 6 x 9.5.” You can also choose a 6 x 12,” but additional postage is required for Personalized Mail. The popular size for most invitation-style campaigns is 4 x 6,” which is the most cost-effective.
Most businesses opt for a standard horizontal design when designing a postcard. However, one of the best strategies is to make unique design decisions. Consequently, choosing a vertical postcard design can set you apart from competitors and have an effect on response rates.
You need to provide a quick impression. Successful business postcards immediately grab the reader’s attention. The best way to do this is with a snappy, easy-to-understand headline. It should be clear and, if possible, clever. The headline should also relate to your value proposition.
Using contrasting colours is another way to make a fast impression on readers. It is one of the most powerful strategies for attracting attention and visually directing people toward areas of importance.
Bright colours, however, should be used intelligently and sparingly. Too many bright colours create visual noise resulting in a postcard that can be hard to look at. Highlight your call-to-action or other pertinent information with a bright colour contrasting with the rest of the postcard.
Far more than powerful words, imagery is what really catches people’s attention. You only have a few seconds to stand out as your recipient sorts through their mail, so you must immediately stand out.
You should include bold and informative images that are too enticing to be ignored. Try to invoke an emotional response.
As you choose the colours, imagery, and typeface for your business postcard, you should consider another crucial factor: brand identity. An eye-catching and impactful design is an absolute must. However, it should also be cohesive with the overall brand identity of your company.
Recipients should immediately recognize your brand when they see your postcard. It is essential to avoid competitor confusion. The recipient is more likely to remember your postcard and special offer if they’re already familiar with your brand.
Your logo, brand colour palette, and tagline should be apparent on your business postcard. Don’t forget to include all essential contact information!
A clear call to action is an essential part of all marketing. Readers should never have to guess what to do next. Instead, direct the reader to take your next desired action.
The best CTA’s are obvious. For example:
- Bring this postcard to [place].
- Go to [website page].
- Contact us at [contact information].
- Stop by [location] at [time].
- Use this QR code to [take action].
- Add [coupon code] online.
Add Social Proof
Social proof, such as testimonials, makes your company seem more reliable and trustworthy. It proves that you’ve been able to help past customers and that they recommend your services. Including a social proof is a powerful tool for persuading new customers to give you a try.
Space on business postcards is limited. However, try to make room for a few short quotes from happy customers. It significantly improves response rates and leads to a successful campaign.
Place a QR code on your business postcard to make it easier than ever for recipients to engage with your mailer. By scanning the QR code with their smartphone, readers go to whatever platform or website you like.
It removes that pesky extra step of searching for your shop upon receiving the postcard. The simpler it is to respond to your postcard, the more likely they are to do so.
Postcard Printing in Toronto
Troi Mailing Services offers postcard printing services for businesses in Toronto. We would love to help plan your next postcard direct mailing campaign!
To learn more about our postcard printing in Toronto, call Troi Mailing Services at 1-866-486-9350 or contact us here.
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at email@example.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“
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