Posted By Seamus Barton
Marketing Strategy Myths Debunked
Marketing is an industry that is always changing and expanding. We often see “new” marketing campaigns and discoveries that can feel like old news within the same 24-hour cycle. There has been a huge shift of focus towards digital marketing, but this has also pushed marketers to be more innovative when participating in traditional marketing matters like direct mail.
If modern day businesses can’t keep up with the marketing evolution, they risk breaking down and crumbling underneath other companies who can. Businesses will need to stay in touch with all the changes in the marketing industry. However, with the wealth of information at our fingertips, it can be hard to tell what’s true or false.
To help you out, here we will debunk some of the biggest marketing myths in the industry today.
1. Small businesses shouldn’t waste time or money on marketing
Most small businesses don’t have the same access to resources or budgets as larger corporations. Still, this does not mean that small businesses shouldn’t market themselves. Marketing for small businesses just requires a different type of strategy that should be thought out more wisely to get the best use of a smaller budget. This is crucial, since you won’t want to waste any precious resources. Small businesses will also need to pay close attention to what’s working and what’s not, and fix mistakes immediately.
As time goes on, and your business begins to grow thanks to your marketing efforts, you will begin to have more time and money to spend on the marketing process.
2. Direct mail is a thing of the past
Over half of marketers prefer to market through direct mail than other types of offline channels. Some 60% of marketers agree that using direct mail in conjunction with digital campaigns help increase website visits, conversations, and overall return on investment. Using both digital and direct marketing has made direct mail marketing more relevant than ever.
B2C businesses continue to use direct mail marketing to help them drive their e-commerce with more personalized content. Plus, they are using more interactive elements like QR codes to drive better engagement rates.
3. Marketing goals can be achieved by anyone
Many beginner marketers think that marketing is easy. Some think that simply posting advertisements and updating your social media are what it takes to succeed, but this is not the case. They might even think it’s a waste of time to do any research or planning.
Marketing takes a huge effort, time, and dedication if you want to see success. And, it will cost you some money as well. It’s easy to try and rely on cheap and simple solutions when it comes to marketing. However, you will never see as many results compared to taking the time to learn and develop a successful marketing plan versus mere tactics.
Great marketing takes a big commitment, which only some people care to make. In marketing, quality is always better than quantity. Indeed, if you don’t market at all, you might be able to save time and money upfront, but you will probably lose it later on because of poor sales.
4. Posting ads is a valid marketing plan
While it’s true that advertising goes hand-in-hand with marketing, it isn’t nearly 100% of the marketing process. Advertisements should be paired with other marketing methods, such as SEO or targeted content, and direct mail promotions, which will push potential customers to be interested in your products and services after an advertisement gets their attention. Ads are basically just a hook to get your target audiences’ attention.
Ads are a good way to test the waters and see if there is interest in your business, but they should not be the main focus of your marketing efforts. Instead, you want to get customers genuinely interested in your business.
5. Marketing needs to have quick results
Many people who get into marketing for their business find that they become disappointed quickly at first when they see that their efforts aren’t instantly paying off. Just because you don’t see immediate results, though, doesn’t mean that you are doing something wrong.
Even with online marketing, where you might see results quicker, it can take time to succeed. After all, it can take many different website visits for one customer to buy what you’re selling—and you need to be okay with that!
If you want to see real results from your online marketing efforts, you will want to focus on organic marketing strategies like concentrating on your business’ SEO, and direct mail programs. While effective, SEO is known for taking a few months before showing any results. It’s a good idea to keep this in mind so you have realistic expectations.
6. Having high quality products and services should sell themselves
Just because you have a great product or service doesn’t mean the crowds will start to flock towards your business. The main reason is that while your product might be original in your area, it’s probably been done elsewhere by someone else. There are millions of other businesses out there, and though you might be in a highly-specialized niche, there is close to a 100 percent chance that someone else is doing what you are too.
This is why marketing and advertising should play a crucial role in your business plan. If you are still skeptical, then think about large corporations like Disney or even luxury car brands. Would they market so aggressively if their products sold on their own?