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How to Create the Perfect Poster for Your Business

Posters are a highly effective marketing method that can help your business reach new customers and improve brand awareness. Since they don’t require an envelope, your message is front and centre. It’s a fantastic opportunity to communicate with your customers—if you do it right. Highly effective posters have a few key things in common.

How to create the perfect poster for your business
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Postcards vs. Letters: Which One Should You Choose for Your Business?

Both postcards and letters are powerful forms of direct mail. However, they have different strengths. This article will examine the benefits of postcards and how they can help your business. We will also look at letters, their advantages, and when you should use them.

Postcards vs. Letters: Which one should you choose for your business?
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Print Marketing vs. Digital Marketing: Which One Is Better for Your...

Most modern marketing takes one of two forms: print or digital advertising. Print marketing includes direct mail campaigns, magazines, brochures, flyers, postcards and more.  Digital marketing, on the other hand, encompasses all online ads and other forms of marketing, such as social media and content marketing.

Print marketing vs. Digital marketing: Which one is better for your business?
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How to Design an Effective Product Catalogue for Summer 2022

Did you know that about 81% of consumers research new products before buying? Print catalogues provide your customers with the opportunity to see and read about products they’re interested in before committing. With direct mail services in the GTA, you can design and mail catalogues to put your brand on the local map.

How to design an effective product catalogue for summer 2022
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The 5 Top Print Folding Techniques

There are many different factors and characteristics that go into direct mail, but did you know that you can also customize your mailer’s folding style? There’s a wide range of print folding techniques to choose from that allow you to create a different and unique experience every time you mail something new to your clients.

The 5 best print folding techniques
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How to Create a Business Letterhead That Has a Lasting Impression

Some things tend to stick. Whether it’s a name, a specific logo, a catchy jingle, or a scheme of colours, certain things have a very memorable appeal and aren't easily forgotten. The ability of your business to create a lasting impression in the minds of consumers is a very effective tool for advertising.

How to Create a Business Letterhead That Has a Lasting Impression
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How Your Brain Reacts to Print vs Digital

Speak to any online marketer, and they’ll tell you that digital advertising is the way of the future. Speak to any scientist who studies advertising’s effects on the brain, and they’ll tell you something else.

How Your Brain Reacts to Print vs Digital
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5 Benefits Of Catalogues Marketing

Combined with other tactics, catalogue marketing has been proven to boost revenue and build brand recognition. This direct mailing strategy is appreciated by customers and clients because it’s a tangible way of proving your commitment to their convenience and business.

5 Benefits Of Catalogues Marketing
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Changes to Addressed Admail coming in 2015

There are changes in the works from Canada Post with respect to addressed admail. The most significant changes are described below, these changes will help simply mail processing on your direct mail campaigns and increase delivery standards as a result.

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5 Tips for Successful Direct Marketing

One of the key ingredient to a successful mailing campaign is targeting. Proper targeting of your direct mail will allow for your mail marketing campaigns to connect with people that are more likely to respond to your offer.

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