Why Catalog Printing Online Is Essential for Modern Businesses

Printed catalogs may be an example of traditional media; however, they’re increasingly necessary for modern businesses. Standing out online is becoming more difficult, which makes print advertisements increasingly appealing. Print offers unique advantages that digital will never be able to surpass.

Catalogs are truly making a comeback. Retailers and e-commerce companies alike are using catalog printing to connect with their customers and break through the digital noise that’s rife in online advertising.

The Growing Demand for Printed Catalogs

Catalogs were a standard marketing material for many decades before suffering a dip in popularity in the early 2000s. During that time, digital marketing was on the rise, as were e-commerce websites. There was a general feeling that online advertising was a more cost-effective and efficient way to persuade customers rather than traditional printed media.

Although digital marketing hasn’t gone anywhere, printed media has been steadily increasing over the last decade. Catalog mailings, in particular, are making a strong (and overdue) comeback.

Major retailers, like Nordstrom, Patagonia, and J.Crew, have started investing in physical catalogs once more. Even e-commerce companies (including the largest online retailer in the world, Amazon) are now printing catalogs.

Printed catalogs offer a unique experience and distinct advantages over digital media. The re-emergence of catalogs, particularly among major retailers, shows that new (digital) is not always better. The power of traditional media should not be ignored.

Troi Mailing Services has provided catalog and magazine printing services since 1991. With decades of expertise and extensive knowledge, we are ready to help you integrate catalogs back into your marketing strategy.

7 Benefits of Product Catalogs

What is driving this resurgence of printed product catalogs? Digital fatigue is definitely a factor. Consumers are tired of being bombarded with impersonal online ads.

More than ever, they appreciate sitting down with a beautifully printed catalog and taking their time flipping through its pages. Tactile, real-world experiences feel more meaningful, and this reflects positively on your products.

This is just one of the many benefits of printing product catalogs. Let’s take a closer look at seven more.

1. Showcase products effectively

Catalogs showcase your product offerings and provide essential information in a structured, visually appealing presentation. You should include high-quality product images, detailed descriptions, and pricing information for customers. Having all this information in a single, accessible document streamlines your customer’s journey.

2. Better product visualisation

Secondly, catalogs increase the vividness of a product, meaning it becomes more memorable, emotionally engaging, and immersive. Consumers are better able to visualize the product and imagine using it in their daily lives. High-resolution images and high-quality printing further help readers visualize products clearly and accurately.

3. Break through digital noise

It’s becoming harder to stand out in the digital space. Consumers are overwhelmed by advertising on social media, emails, and websites. Increasingly, people are blocking out digital ads, ignoring their presence altogether.

Catalogs, however, break through this digital noise. They are a tangible product offering a physical experience outside of the screen. Catalogs have become a refreshing alternative since digital ads cannot replicate this sensory experience.

4. Longer browsing times

Digital spaces are full of distractions. Consumers bounce from website to website and app to app, with their attention constantly being pulled in a dozen different directions. It’s much harder to maintain their attention among distracting social feeds, notifications, incoming emails, and online ads.

Print catalogs, on the other hand, are an entirely different experience. People are able to (and prefer to) spend substantially more time leafing through print catalogs comfortably at home.

5. Extended marketing reach

Catalogs have an incredibly long shelf life. Whereas a social media post is lost in the feed almost immediately, catalogs remain in homes and offices for months. Therefore, the purchasing window is much longer than with online ads.

An online ad needs to reach the right customer at the right moment—when they’re ready to buy. Catalogs are perfect for customers who may not be ready to purchase right away. In the meantime, a catalog helps your brand stay top of mind.

6. Versatile distribution

Catalogs can be distributed in a range of ways, making them a versatile marketing tool for a wide range of businesses. Direct mail is one method, known for its high response rates and positive perception. You can also display them at your business’s physical store, hand them out at trade shows, or distribute them at other events.

7. Support multi-channel marketing

Multi-channel marketing integrates digital and traditional media to increase reach and improve brand recognition. Catalogs are a powerful tool on their own, but are even more persuasive when combined with other types of marketing.

Harvard Business Review found that consumers purchased 24% more when they received both physical catalogs and email marketing, rather than just emails.

Custom Catalog Printing

Every marketing material must align with your company’s branding. This is crucial for establishing a strong brand identity that is easily recognizable, no matter where consumers encounter your brand. Your website, social media, business cards, direct mail pieces, and catalogs should feature the same logo, brand colours, and typography.

Custom catalog printing makes this possible. Troi Mailing Services’ custom catalog printing services ensure that the design of your catalogs reflects your brand’s unique identity. We can also further customize catalogs to meet specific branding goals.

Troi Mailing Offers Catalog Printing Online Services

Troi Mailing Services has decades of catalog printing experience. We produce high-quality product catalog printing for businesses from all industries. Our extensive expertise means we can customize catalogs to align with your branding and meet your specific brand goals.

Additionally, as a direct mail fulfilment company, we offer catalog distribution services to simplify getting your print product in front of the right customers.

To learn more about our custom catalog printing services in Toronto, call Troi Mailing Services at 1-866-486-0423 or contact us online.

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