Posted By Seamus Barton
Changes to Addressed Admail coming in 2015
There are changes in the works from Canada Post with respect to addressed admail.
The most significant changes are described below, these changes will help simply mail processing on your direct mail campaigns and increase delivery standards as a result. They will also help standardize deliver which will allow for greater predictability in determining when your advertising mail will be received by your respondents.
Addressed Admail NDG and Addressed Admail Machineable Presort will both be discontinued as of January, 2015. The NDG product is considered complex for mailers and no longer necessary.
Machineable Presort was intended as a transitional category during postal transformation and Canada Post no longer feels it is necessary. This means that Addressed Admail LCP and Addressed Admail Machineable will be the two options available to mailers starting next year.
Addressed Admail LCP will still retain the sortation levels for bundling purposes but a flat rate pricing structure will be introduced. This means that instead of pricing based on density, mailers will pay a single rate no matter what level the piece falls into. This provides mailers the ability to accurately calculate postage costs based on the number of pieces rather than by having to run the file through presortation first. Addressed Admail Machineable will be pushed by Canada Post as their preferred method of preparation.
To assist mailers in the transition, the Machineable Mail specifications will be reduced from the current 30 to 11 mandatory requirements. Other, previously mandatory specifications, will become “best practice” recommendations for mailers.
Source: Flagship Newsletter May 2014
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at firstname.lastname@example.org. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“