Posted By Seamus Barton
Running A Giveaway? 4 Tips To Make It A Success With Direct MailingThe success of any business depends on consumer awareness. If your target audience doesn’t know about your products or services, or where they can find you when the need arises, then prospects won’t seek out your business. When it comes to making your business known, traditional business exhibitions such as trade shows that allow you to give away product samples and promotional items are still a vital component of a successful business. Attendees of trade shows and other exhibitions have genuine interest in the items being displayed, and are likely to convert if they see a good opportunity. Using direct mail advertising, your business can leverage such an event and giveaways to gain valuable sales leads. Here are some tips to make a giveaway and direct mailing campaign produce great responses:
- Double check your mailing list It’s important to create highly targeted lists based on factors that matter to your business, including income, demographics, gender, purchasing habits, lifestyle, and so on. If this is your first giveaway event, you may need to purchase lists, perhaps from magazine list shops. Include a list of your existing customers who you are certain are interested in your products and are likely to attend your show.
- Market your message You need to create a unique and intriguing marketing message that effectively communicates why people should attend your event, and how they stand to benefit. Make your message short, clear, personal, and conversational, and sell the merits of responding to your mailing. It should include a clear call-to-action telling the recipients what you want them to do.
- Personalize the package Mail pieces are either opened or tossed. It is that simple. If you want your mail to be opened, it needs to be more personal and interesting, perhaps in the form of a flyer or postcard as opposed to a letter. If you choose to send a letter mailer, hand-write the name and address of the recipient as opposed to labelling the envelope.
- Track, learn, improve Send out different mailers and different promotional content to determine what works best for your direct mail campaign. Use direct mail together with other marketing techniques, like email or phone call to increase the number of responses, and track them at the giveaway event.