Direct mail is one of the most powerful and profitable marketing channels available today.
There’s a lot about the physical that customers appreciate. Hard-copy mail is opened more often, is considered more trustworthy, and is likely to inspire a purchase. A strong direct mail presence is important for any advertising strategy, especially when used in tandem with digital touch points. Combining direct mail with digital and social media will add longevity and elevate your marketing story into a robust campaign.
Whether it’s a flyer, postcard, magazine, or something outside the box, each direct mail product serves a purpose. Businesses should focus on the mediums that best fulfill their needs. If you want to keep the same customers coming back, a newsletter is a great option. If you need to drum up interest, postcards or flyers help bring immediate attention to your brand.
Every year, billions of dollars of goods and services are sold through direct mail —from automobiles to beauty products to home repairs. Large multi-national firms and small “Mom and Pop” companies can take advantage of direct mail to build their enterprises.
Since 1991, Troi Mailing Services has provided dedicated service and direct mail solutions for companies big and small. Whether it’s mailing to a house list of a few hundred names, or a national fundraising campaign to a rented list of 1,000,000 records, you will find our expert staff highly motivated and able to exceed your expectations on-time and on budget.
Troi’s team looks forward to your next direct marketing project! Please call our print and mail specialists at 866-876-4624 to get started.
Posted by Seamus Barton on 23 November 2022
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