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How to Use Direct Mail to Support Your Event

Although it may seem “old school” to send out mail in the digital world, it could be the missing piece that’s preventing your event from retaining the highest attendance possible.  To clarify, we aren’t saying go without digital intervention altogether.

How to use direct mail to support your event
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Why Direct Mail Is Making a Comeback in 2022

While it can seem a lot easier to advertise and reach your target audience with social media, life is almost fully online anyway. It is the direct, physical moments that are making a difference in today's world. We are so over-saturated with digital marketing, ads, and content that we switch off.

Why direct mail is making a comeback in 2022
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The Importance of Font: 6 Tips for Designing Direct Mail Postcards

Typography is an incredibly important part of creating an effective direct mail marketing campaign design. Whether your company is designing a customized letter, brochure, postcard, catalog, or magazine, you’ll want to take into consideration the fonts you use.

The importance of font: 6 tips for designing direct mail postcards
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8 Ways Direct Mail Advertising Can Help Your Bottom Line

Direct mail is a highly effective advertising tool that has proven to be one of the most profitable, cost-effective marketing channels available. Troi Mailing Services is privileged to help many companies, big and small, with all of their direct mailing needs.

8 ways direct mail advertising can help your bottom line
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How to Use Direct Mail at Each Stage of the Customer Journey

Especially in this digital age, many companies utilize direct mail as a key part of their marketing strategy. According to the Association of National Advertisers, the consumer response rate from direct mail is nine times greater than that of email, thus solidifying direct mail’s significance in a company’s marketing mix.

How to use direct mail at each stage of the customer journey
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How to Combine Direct Mail and Social Media Marketing

Social media is a huge presence in the lives of consumers around the world, but direct mail services play a major role in engagement and ROI. Combine the two, and you’ve got yourself a winning marketing campaign.

How to combine direct mail and social media marketing
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New Study Shows Effectiveness of Consumer Engagement With Direct Mail

The digital age has made it easier for business owners to overlook the power of direct mail services. A recent study by R.R. Donnelley & Sons Company has found that companies have largely underused tangible traditional marketing methods over the past few years.

Effectiveness of consumer engagement with direct mail
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Direct Mail Customization Tips

Direct mail is far from dead, despite what you might have heard. And while the internet age has brought many innovations in the marketing industry, there are still some very viable marketing strategies that can get you results in a more traditional way, including direct mail campaigns.

Direct mail customization tips
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How to Target Different Generations With Direct Mail

Marketers are faced with a unique challenge in 2021. That is, how to create direct mailing campaigns that can address the specific needs of multiple generations. What separates the generations from one another, and should you focus on only one or a couple generations? What types of mail can attract and engage each of these generations?

How to target different generations with direct mail
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5 Reasons to Use a Mail Fulfillment Service

Owning a business is a tough job. You have a lot on your plate. There’s probably so much piled onto your plate that things are starting to fall off the edges. Your business takes up a lot of resources and brainpower for it to run efficiently. The most significant two resources that go into it being: money and time.

5 Reasons to Use a Mail Fulfillment Service
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