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How to Target Different Generations With Direct Mail

Marketers are faced with a unique challenge in 2021. That is, how to create direct mailing campaigns that can address the specific needs of multiple generations. What separates the generations from one another, and should you focus on only one or a couple generations? What types of mail can attract and engage each of these generations?

How to target different generations with direct mail
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5 Reasons to Use a Mail Fulfillment Service

Owning a business is a tough job. You have a lot on your plate. There’s probably so much piled onto your plate that things are starting to fall off the edges. Your business takes up a lot of resources and brainpower for it to run efficiently. The most significant two resources that go into it being: money and time.

5 Reasons to Use a Mail Fulfillment Service
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How To: Advertise With Direct Mail

The world of marketing and advertising is always buzzing with new ideas and techniques to attract the attention of consumers. Oftentimes, the tried and true advertising methods, including direct mailing campaigns, are the best ways to reach your potential customers.

How to advertise with direct mail?
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Why You Should Create Custom Envelopes

As we are propelled forward into the digital era, where email and instant messaging are considered normal and fast forms of communication, physical messages such as direct mail letters are becoming less frequent. Thereby, printed collateral and direct mail can also be considered rarer and special.

What is the need to create custom envelopes?
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Important Things to Consider When Designing and Printing a Letterhead

Letterheads, as their name suggests, are branded headings which are usually found at the top of letter paper or stationary. A letterhead often includes a company’s logo, name, address, and contact information, and is usually the first place that a reader’s eyes land on.

What are the important things to consider when designing and printing a letterhead?
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