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8 Ways Direct Mail Advertising Can Help Your Bottom Line

8 ways direct mail advertising can help your bottom line

Direct mail is a highly effective advertising tool that has proven to be one of the most profitable, cost-effective marketing channels available.

Troi Mailing Services is privileged to help many companies, big and small, with all of their direct mailing needs. Our direct mailing experts, lettershop specialists, variable imaging professionals, and data processing team will work together to guarantee your direct mailing solutions are met on time and within budget.

Below we have provided useful information about the 8 ways direct mail advertising can help your bottom line.

1. Direct mail has the highest ROI

Direct mail has the highest return on investment, otherwise referred to as ROI. Studies have shown that companies that use direct mail advertising have a significant increase in return on investment, conversion rates, website visits, profit, leads, and response rates. Using a combination of both digital and direct mail creates the largest opportunity for company growth.

2. Higher levels of engagement compared to emails

This type of marketing is much more memorable and engaging than email and social media advertising. When consumers see an email from a company they don’t know about, it often falls into their junk folder or trash bin.

Though emails can be an effective marketing tool, they are less likely to be engaged with due to the billions of emails sent out each day. It’s quite easy for your company’s email to get lost in the crowd of many.

This is what makes direct mail such an amazing resource. Brands and companies that use direct mail see a much higher level of engagement. The best response rates and overall marketing results are continuously seen with direct mail advertising.

3. Effective for D2C marketing campaigns

Direct mail can be an effective strategy for direct-to-consumer marketing campaigns. Companies that use trigger direct mail in their marketing plans typically witness a noticeable increase in revenue and ROI.

Other benefits of direct mail include an increase in operational efficiency, hyper-personalization leading to increased consumer loyalty, optimization of campaign investment, and reduced time to get campaigns started.

Customer triggers such as signed thank you letters, discount codes for repeat purchases, renewal postcards, greeting cards, and more can help increase customer satisfaction.

4. One of the most measurable channels

Direct mail is one of the most measurable channels to help your company further understand how effective your marketing campaign is. We recommend you write out your clear objectives and goals. You can measure your direct mail with coupon codes, QR codes, trackable phone numbers, and trackable URLs.

Additionally, it’s important to determine your Key Performance Indicators (KPIs) to help you accurately measure the success of your direct mail campaign. Key Performance Indicators including conversion rates, response rates, average order size, return on investment, revenue per order, and cost per acquisition need to be taken into consideration to properly measure this advertising channel.

5. Drives revenue and profits

Direct mail has been known to drive revenue and profits. One of the biggest ways direct mail can do this is by increasing brand awareness and brand loyalty. Customized postcards, brochures, catalogs, small gifts, and letters can give your consumers a better idea as to who you are as a brand and company. Direct mail will encourage new customers to pay closer attention to what you have to offer. This is especially important when they aren’t familiar with your brand yet. Additionally, by creating this more personalized relationship between you and your customers, they may feel much more inclined to continuously buy from you. This is one of the best marketing strategies to increase repeat purchases and subscriptions.

6. Brand building

Direct mail advertising can help your company reach its branding and performance goals. This type of marketing can drive customer lifetime value as it makes the customer feel connected with your brand on a personal level.

Brand-oriented direct mail can make you stand out against your competitors. To make your direct mail campaign as successful as possible, make your brand memorable with a personalized message and a high-quality logo/design.

7. Powered by data

Direct mail is powered by data, meaning that your company can collect information about your targeted audience, when it arrives, how long it takes to receive responses, and how the recipient chooses to interact with it.

Direct mail is much more sophisticated than one might realize when it comes to the world of data. The information and data you gather can help you succeed in your next online and direct mailing campaigns.

8. Cost-effective

Direct mail is one of the most cost-effective and affordable marketing strategies. General costs of printing, postage, and production can remain relatively low depending on the size of your mail. Because the return of investment can be so high, direct mail is an amazing long-term investment. Direct mail helps you stay consistently profitable due to the quality associated with it.

For further information about the many ways direct mail can significantly help your bottom line, please call Troi Mailing Services at 1-866-486-0423 or contact us here.

Whether you need assistance with direct mail advertising, data processing, or variable imaging, our team of experts can ensure your marketing campaign flourishes. If you have any additional inquiries about Troi Mailing Services, please don’t hesitate to contact our Toronto headquarters anytime during our business hours. We look forward to hearing from you soon and helping you through the direct mailing process!

About: Seamus Barton
Seamus Barton - Author
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster

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