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5 Tips to Connect with Your Customer Using Direct Mail

Direct mail is a form of marketing that involves sending promotional material via Canada Post, United States Postal Service (USPS) or another postal delivery service. Direct mail is very effective at attracting new customers if done correctly. If done ineffectively, some people may regard your piece as uninvited ‘junk mail’.

5 Tips to Connect with Your Customer Using Direct Mail
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How to Use Direct Mail in an Era of Digital Channels

Direct mail is a marketing strategy that any business can use. Did you know that 64 percent of people will visit a website as a result of the direct mail they receive? Did you know that 47 percent of people will visit a store as a result of a direct mail piece they receive? Direct mail advertising can be very effective.

How to Use Direct Mail in an Era of Digital Channels
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Direct Mail With In-House Marketing Provides A Great ROI

Need a direct quote for your postage needs? Are you searching for the right sized envelopes for your direct mail campaign, and everything in between? Here are some things to keep in mind. What Is a Direct Mail Service?

Direct Mail With In-House Marketing Provides A Great ROI
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How To Create A Direct Mail Strategy With Brand Personality

Branding is a reflection of your business's identity. It's how you want your target audience to perceive your value. If you launch a personalized direct mail marketing campaign, you will be even more effective in communicating your message. But to be successful, you need to be creative, genuine and provide a meaningful brand experience.

How To Create A Direct Mail Strategy With Brand Personality
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Why Direct Mail Is More Valuable To Advertisers Than Ever

Before the internet, advertisers used strategies that would be seen by as many eyes as possible. For example, in newspapers, and at baseball games. However, the most direct message has always been delivered through the mail. More Targeted Today, data is readily available and marketers can create targeted campaigns to find new customers.

Why Direct Mail Is More Valuable To Advertisers Than Ever
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