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What to Look for in a Direct Mail Service

While digital marketing has armed advertisers with a whole host of new tools for reaching their audience, savvy marketers know that direct mail marketing campaigns remain the best and most effective way to build trust, stand out, and make sure your message is remembered.

What to Look for in a Direct Mail Service
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2019 Trends in Direct Mailing

Direct mail has proven to be hugely successful in growing Canadian businesses. From rewarding loyal customers to attracting new clientele, tangible direct marketing materials are a welcome departure from our digitally-saturated environment.

2019 Trends in Direct Mailing
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5 Interesting Facts About Direct Mailing

Despite today’s heavy reliance on digital platforms, hard-copy marketing materials are also essential for a successful campaign. Many people assume there’s a constant war between online communications and direct mail. But the truth is, marketing initiatives are most effective when digital and direct strategies are used simultaneously.

5 Interesting Facts About Direct Mailing
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How to Integrate Direct Mail into Email Marketing Campaigns

Direct mail advertising and digital advertising may seem unrelated. The truth is that both components should be used together for a well-rounded marketing campaign. Even though we live in a technological age, consumers still value tangibility. It’s the reason why many people love books despite the introduction of e-readers.

How to Integrate Direct Mail into Email Marketing Campaigns
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5 Tips to Connect with Your Customer Using Direct Mail

Direct mail is a form of marketing that involves sending promotional material via Canada Post, United States Postal Service (USPS) or another postal delivery service. Direct mail is very effective at attracting new customers if done correctly. If done ineffectively, some people may regard your piece as uninvited ‘junk mail’.

5 Tips to Connect with Your Customer Using Direct Mail
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