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Canada Post has reduced their volume requirements for Direct Mail
There is some breaking news from Canada Post that will impact your direct mail campaigns. Along with the postage rate increase for first class mail that is taking effect on March 31, 2014, Canada Post has introduced a few changes to volume requirements on a few streams of mail. Both changes are set to begin this coming April.
Direct Mail Services: Postage Rate Increase
It’s almost here! The price increase to first class lettermail is less than 1 month away. As of March 31, 2014, for Lettermail weighing less than 30g: As direct mail specialists we can help minimize your postage rate increase through the use of our metering services as well as our postal indicia.
Troi Mailing Services Inc. – Dimensional Admail
By all accounts it looks like the marketplace is renewing its appreciation of the value of direct mail. Our affection for email marketing is waning. Email campaigns are less expensive but they also have a significantly lower response rate than direct mail. Like most things in life, you get what you pay for.
Chosen by Canada Post
We are very proud of our accomplishments as a Canada Post Value Added Mailer (VAM) and we would like to share with you some of the recent changes we have undergone over the past year. To begin, Troi has now been accredited as a ‘Canada Post Expert’.
Welcome to 2014…. Canada Post Expert Partner
Great News! We have once again been selected by Canada Post as an Expert Partner for 2014! We are also featured on Canada Posts’ business page… see link below: http://www.canadapost.ca/web/business/solutions/direct-marketing/direct-mail.page? Scroll down the page to see Troi featured. January 13th marked a postage increase by Canada Post.
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