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7 Reasons Why Direct Mail Is More Effective Than Email Marketing

There is a time and place for email marketing. However, it’s a mistake to rely solely on email marketing for customer acquisition, customer retention, or the promotion of your products and services. In order to do these things effectively, you need to be running direct mail campaigns as well.

7 reasons why direct mail is more effective than email marketing
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5 Signs Your Toronto Business Needs to Invest in Direct Mail Marketing

If your Toronto business has neglected direct mail marketing, it’s time to dive in. Direct mail is a powerful advertising tool that should be part of your multichannel strategy for retaining current customers and acquiring new ones.

5 signs your Toronto business needs to invest in direct mail marketing
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9 Eco-Friendly Solutions for Sustainable Postcard Printing

All businesses are responsible for reducing their environmental impact. Yet, where do you start? We will examine nine solutions to improve the eco-friendliness of your next postcard campaign. This first tip is good for the environment and your company’s bottom line. Cleaning up your mailing lists allows you to minimize waste.

9 eco-friendly solutions for sustainable postcard printing
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Everything Small Businesses Need to Know about Direct Mail: A...

Effective marketing is crucial to the success of your small business. You can’t rely solely on word of mouth or foot traffic. Advertising is how to reach new customers, keep current customers engaged with your brand, and draw attention to new products and services.

Everything small businesses need to know about direct mail: A beginner-friendly guide
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3 Ways to Measure the Success of Your Postcard Marketing Campaign

Direct mail campaigns, including postcard marketing campaigns, have some of the highest returns on investment in the marketing world. But how do you determine your campaign’s ROI? And once you have that number, what do you do if it’s lower than you had hoped?

3 ways to measure the success of your postcard marketing campaign
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