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How to Bolster Your Direct Mail Marketing Strategy in 2024

Do you want to improve your direct mail marketing strategies in 2024? Direct mail remains one of the most effective marketing channels for enhancing brand recognition, converting new customers, and deepening loyalty among existing customers.  However, many companies struggle to unlock the full potential of their direct mail campaigns.

How to bolster your direct mail marketing strategy in 2024
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The Psychology of Print: How Colours and Typography Impact Your...

Are you utilizing colour and font psychology in your branding and direct mail campaigns? If not, it’s time to start doing so. Your colour and typeface choices are hugely significant, influencing audience perception, behaviour, and action.  With the right colour or font, your commercial print marketing campaign will be on the path to success.

The psychology of print: How colours and typography impact your audience
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Postcards vs. Letters: Which One Should You Choose for Your Business?

Both postcards and letters are powerful forms of direct mail. However, they have different strengths. This article will examine the benefits of postcards and how they can help your business. We will also look at letters, their advantages, and when you should use them.

Postcards vs. Letters: Which one should you choose for your business?
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Trend Forecast: 7 Email Marketing Trends to Expect in 2024

To ensure the continued patronage of your existing customers, it is crucial to maintain a strong connection with them. By keeping them engaged with your brand, you can confidently remain top of mind and secure their loyalty. Just like direct mail and its many strengths, emails can also be a great way to stay connected with your customer base.

Trend forecast: 7 email marketing trends to expect in 2024
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Postcard Printing: 6 Important Lessons You Need to Know

Postcards are a highly effective form of direct mail that can introduce your brand to new customers and keep existing consumers excited and informed.  At Troi Mailing Services, we stress the importance of effective postcard design to make an impression on recipients. However, never overlook the printing quality of your postcards.

Postcard printing: 6 important lessons you need to know
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