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Every business needs to have a website, especially if you want to sell products and services, convert new clients, or find attendees for your events. However, it’s impossible to achieve these goals if no one visits your website! This means that increasing web traffic is crucial to the success and growth of your business.

Printing your business’ marketing materials requires, of course, ink. However, many Toronto businesses don’t realize just how many varieties of printing ink (and, therefore, printing processes) are available. Different inks offer unique advantages and disadvantages and can require vastly different technologies.

Many direct mail advertising campaigns have a time-sensitive element. You need the mailers to be delivered by a certain date, so consumers know about an upcoming sale or event. Alternatively, you may want to increase brand awareness and recognition before your busy season.

Despite the presence of digital marketing, print media strategies remain a powerful tool for growing your business. In fact, there are more opportunities in the world of direct mail marketing than ever before.

Personalization is crucial for successful direct mail campaigns, as it leads to greater response rates. With personalization, you ensure that your message reaches the right people: the prospective customers who are most likely to purchase your product or service, attend your event, or subscribe to your mailing list.