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How to Target Different Generations With Direct Mail
Marketers are faced with a unique challenge in 2021. That is, how to create direct mailing campaigns that can address the specific needs of multiple generations. What separates the generations from one another, and should you focus on only one or a couple generations? What types of mail can attract and engage each of these generations?

The 5 Top Print Folding Techniques
There are many different factors and characteristics that go into direct mail, but did you know that you can also customize your mailer’s folding style? There’s a wide range of print folding techniques to choose from that allow you to create a different and unique experience every time you mail something new to your clients.

7 Reasons Why You Still Need Trade Show Brochures
This year has brought along many challenges that we could not have prepared for. Events such as weddings, conferences and festivals have been postponed with officials unable to give a date on when these events could resume. As 2021 goes on, many of us are wondering what events will look like now.

How to Stand Out With High Impact Printing
Many people mistakenly think that print marketing is a thing of the past, but this is simply not the case. Any successful business owner understands that print and digital marketing go hand in hand. Each kind of marketing will feature its own set of strengths and weaknesses, but when combined they can give you positive results.

6 Tips for Determining Your Target Market for Direct Mail
Identifying your target market is the first step in any successful direct mail marketing campaign. In fact, target marketing will give you the power to direct your marketing budget in ways that benefit you the most. It also allows you to send out brand messages to a well-defined audience that is more likely to respond to you than any other group.

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