Posted By Seamus Barton
Face Value: 4 Perks of Marketing Campaigns Using Commercial Printers & Direct Mailers
To switch focus briefly from Canada Post’s Breaking through the Noise
whitepaper, let’s look at some more advantages of using direct mail companies.
Why choose Troi Mailing Services
for your marketing needs?
1. UGLY INBOXES
Your customers’ inboxes are overflowing with faceless emails. Every email looks the same at face value until it is opened.
Commercial printing and direct mailing companies help to achieve pieces that are more captivating at face value. In comparison to email blasts that often carry generic or questionable content, direct mail delivers rare aesthetic care.
As mentioned above, direct mail products are physical symbols of your business’s face. Anything from window envelopes to 4-color print to customized indicias will give your marketing product an immediate spirit.
Similarly, direct mail allows for you to acknowledge your customer as a real-world
person. By mailing to your recipients at their physical locations, you respect your customers as people who fulfill active routines. Mail marketing is welcomed into these non-digital routines and spaces.
During direct mail planning, postal data is used to target potential areas of high ROI. Programs like Canada Post’s Precision Targeter produce focused mailouts that capture specific geographies and demographics.
Email data will not share as much about your customer as postal and census data will. These superiorities lead into the fourth and final perk.
4. TRUST ISSUES
The postal industry has trusted you as a direct mailer to use confidential address information. This accredits a heightened sense of legitimized, non-threatening marketing.
Ultimately, email marketing is unable to say, “I know where you live,” and expect welcoming responses.
To get your hands on a customized mailing master plan through Canada Post’s Precision Targeter, please call Troi Mailing Services at (416) 757-5598 or 1-866-486-0423.
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at email@example.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“