Posted By Seamus Barton
Direct Mail Vs. Email Marketing? Which Is Better For You?When it comes to developing a marketing strategy, the bottom-line results of each approach are what matter most. Marketers agree that direct mail marketing and email marketing are not only highly effective, but also very cost-effective ways to acquire new customers, up-sell to existing customers, make new sales, and stay connected with existing clients.
When the two are used together in an integrated marketing campaign, the results are incredible. Even more importantly, any business, regardless of its size or budget, can easily implement both marketing techniques. But some businesses could benefit more from one of them than the other. So, which marketing method is better for you? Direct mail marketing With direct mail marketing, the business seeks mailing solutions to send mail items directly to either businesses or consumers. The advantages of this method of marketing include:
- Highly targeted – you can deliver letters, parcels, catalogues, product samples, and other items to a specific audience based on their geographical location, income bracket, age, and other factors.
- Measurable results – you can easily measure how effective your marketing campaign is based on the number of recipients who respond to your call to action. For instance, you may direct your recipients to a specific landing page on your website, give them unique coupon codes, etc.
- Entertaining and informative – since the mail item can be in any form, from a simple letter to a company brochure or catalogue to a promotional item, many recipients open and save mail items from brands they are interested in for future reference.
- Affordable – most of the work is done online, whether it is acquiring email addresses or designing email campaigns or sending the emails. There are no costs involved besides paying your Internet provider and perhaps using an email marketing software.
- Easy to track – it is very easy to track the effect of your email campaigns on different groups so that you can adjust them for subsequent campaigns.