Blog

Businesses in different industries have realized the positive effect that direct mail advertising delivers to an integrated marketing campaign. Because the pieces go directly to the homes and hands of the targets, direct mailing creates a one-to-one connection that is unmatched with other forms of advertising.

With marketers looking for advertising opportunities with the biggest bang on the buck, flyer distribution is almost always at the top of the list. Flyer distribution services remain relevant even in this digital age.

A new survey commissioned by GI Direct reveals that 66 per cent of direct mail recipients are more likely to respond if the piece arrives at the right time, compared to 33 per cent whose response is dependent on design and personalization.

When a prospect engages with your business, you can use a combination of direct mailing, social media, email marketing, and even educational webinars to funnel them through the customer journey. Nurturing and educating your leads is a great way to build brand loyalty and product preference before the prospects are ready to make a purchase.

Direct mailing offers many benefits for businesses, including the increased accuracy in pinpointing your target audience and high retention and response rates. It is one of the most effective ways of promoting your brand to new clients while retaining loyalty among existing ones.