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Tips For A High-Volume Direct Mail Campaign
Considering that an estimated 85 per cent of the population checks their mailbox every day, direct mailing can be a truly powerful marketing tool if used the right way.
Why You Should Use A Lettershop
Outsourcing your direct mail to a lettershop is a sure-fire way to create a more personalized campaign, and increase your response rate. Direct mailing can be a timely undertaking on your own, but working with a lettershop can help you to deliver a more professional mailing campaign.
5 Benefits Of Catalogues Marketing
Combined with other tactics, catalogue marketing has been proven to boost revenue and build brand recognition. This direct mailing strategy is appreciated by customers and clients because it’s a tangible way of proving your commitment to their convenience and business.
5 Common Postcard Marketing Mistakes
Postcards are a great way to attract new business, inform your target market of new offers or to retain customer loyalty. This form of direct mailing is cost-effective and doesn’t look like a traditional ad. Done correctly, a postcard marketing campaign can be personalized and effectively communicate a point to the reader.
Tips To Integrate Your Offline And Online Marketing
Integrating your offline and online marketing is an important, and crucial, step in growing your business. A seamless campaign will incorporate direct mailing, paper advertising and a strong online presence – and all of these components should promote the other.
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