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Segmentation And Its Effects On Direct Mail
Segmenting data is a key component in any direct mail strategy. Think of is as separating the "Can Buys, from the will buys" The idea here is to focus on the will buys for each campaign. Keep your focus on the targets with the highest propensity to buy from you.
Evolving Direct Mail
Add some zing to your mail marketing! Mail plays well with other marketing channels and is a great center piece to many campaigns. There are ways to add some technology to your current print and mail strategies, below are a few recent trends.
Why We Need To Stop Pay-To-Pay Bill Fee’s
Here is an interesting article on paper based billing and organizations that bill for them. By: Ellen Roseman On Your Side, Published on Fri Aug 29 2014 Toronto Star Billing customers is part of the cost of doing business. So, why are you being asked to pay for the privilege of getting your monthly statements in the mail?
Better, Faster Direct Marketing
Canada post has rolled out some revisions to Addressed Ad mail. Together with our fulfillment and printing services it will result in better and faster Mail Marketing Campaigns.
Canada Post looking for a Doctors note for home delivery
Canada Post has confirmed it will require medical information from people who have indicated they're physically unable to get their mail once home delivery ends. It's sending questionnaires to people who've indicated they can't pick up their mail from a community box.
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