Blog
No Clutter, Easy Options – Direct Mailing in 2015
Canada Post’s changes to Addressed Admail—effective January 12th, 2015—seek to simplify, quicken, and improve the mail preparation solutions that serve your direct mail marketing campaigns.
Machineable Mail
In order to ensure that your direct mail campaign moves perfectly towards all mail recipients, it is crucial to set up the right foundation for Canada Post’s delivery. When you decide to mail with Troi Mailing Services and Canada Post, you are also agreeing to Canada Post’s service standards and efficiencies.
Successful Marketing Phrases — “Open Immediately!”
Looking for expert direct marketing phrases? Advertising specialist Jeffrey Dobkin has spent over 25 years perfecting the most tried-and-true phrases for successful marketing campaigns. A Philadelphian author of 7 books and over 350 articles, Dobkin shares some of his favourite phrase strategies for all forms of direct mail fulfillment.
Get Creative with Direct Mail Marketing
As we have seen with many of our most successful mailing campaigns, creativity is a hugely effective mail marketing strategy. Aside from the usual creative content, exciting masthead fonts, bright colours on postcards, etc. Novelty in the mail piece form is often more difficult to create.
Community Mailboxes and Accessibility
Canada Post’s five-point action plan to cut costs involves an important discussion on accessibility. As community mailboxes will replace door-to-door home delivery services, virtually all mail recipients will travel longer distances in order to reach their mailboxes. The question of adequate access then arises.
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